# Services-page decision worksheet

Original worksheet from Derrick.dk, 20 October 2026.
Use a real brief and the actual service. Do not invent fees, availability or results to fill a gap.

## The buyer's situation

What problem is this person trying to solve? What do they already know, and what would change whether they should enquire?

## The work

Name the work you take responsibility for. Explain the situations it suits. Which neighbouring service would handle a different kind of request?

## Promises and limits

For each material promise, note the included work, the limit or dependency, and where the page explains it. Keep the qualification near the promise. Does the page distinguish content, migration, delivery and ongoing support where those differences matter?

## Pricing and timing

If a genuine starting price or planning range exists, record what it covers, exclusions and the decisions that change it. If review is needed first, explain what information is needed and why. State when a timescale starts and which dependencies it assumes.

## Evidence

Which project supports each claim? What did you do, who did it, and what does the example establish? Avoid implying a complete project responsibility or measured result that the evidence does not support.

## Working relationship

Who is doing the work? Is this an individual service or a studio team? Who will the buyer talk to, and what review or handover should they expect?

## The next step

What happens after the click? What is the first conversation for? Ask for information that supports that conversation without requiring an invented finished specification.

## Review with a realistic brief

Compare the page with two plausible alternatives. Mark answers that exist only in your head. Assign the smallest useful content, evidence or journey change for each important gap.

## Check the result

Verify the form and booking journey. Review actual enquiry fit and expectations with the person handling those enquiries. A fall in submissions or an increase in exits does not by itself demonstrate successful qualification.