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Effective brand promotion to gain you customers and Instagram optimised videos for viewer retention.
If you're not comfortable networking online, it can take up a lot of time and resources. This means you're spending less time doing what makes you money. You could also be unsure where to begin, how to set up your profiles, or whether you're even using the right platform for you!
In a poll, individuals were asked if they had recently purchased a product due to a brand's video on various social networks. According to the October 2018 survey, Instagram was the platform with the highest year-over-year rise in sales due to video.
Furthermore, consumers unequivocally said what type of brand material they like on social media in the same poll. The clear winner was video. If you want to stand out, video marketing is a beautiful weapon to have in your Instagram toolbox to win over consumers' hearts and minds.
According to the same poll, 73% of customers are influenced by a brand's social media presence when purchasing, and 32% look at a brand's Instagram before their website.
Given that most people discovering your business on Instagram aren't yet following you, the feed is a great place to showcase who you are as a brand—and video provides you with an excellent opportunity to stand out from other types of content in the feed.
Furthermore, adding hashtags in your captions, utilizing geolocation capabilities, and tagging individuals and profiles in your videos can help bring you in front of new consumers in their feed, even if they aren't explicitly visiting your Instagram page.
For visual companies that can show a before and after or a variety of items, video makes a lot of sense. Video should be used in real estate, fashion and beauty, photography, and other businesses with great visuals.
Brands that don't have a lot of visual components can use Instagram videos in a more text-based format. Combine text with stock Images to educate and inspire.
Still unsure about using video for Instagram marketing? Take a look at this latest research.
Quinty, a social media analytics platform, conducted an extensive Instagram study. After analyzing over 9 million posts, they discovered that video generates up to 21% more interactions than photographs on Instagram—even though photos remain the most popular post type.
There is a one-of-a-kind chance for you and your company to stand out with video—a type of content that drives more interactions and that your competitors may not be using.
Instagram will continue to captivate consumers' attention, so there is no better time to get started.
I've created a one-of-a-kind solution geared particularly to your small business.
We can design branded visuals for you to increase the vibrancy of your presence and promote greater engagement. In addition to speaking in your own voice, use your vernacular to keep it personal for your consumers.
I specialize in making high-quality videos, so experience meets art here. My Instagram videos will help you raise brand recognition, enhance conversion rates, and keep customers engaged.