Map how someone gives, learns about the work or reaches the right person. Keep the corresponding old URLs, owners and launch checks beside each journey.
Completed fictional charity example. The paths and roles below are not Wildlife Vets International’s migration records or payment tests.
1. Support the work
Example destination
/donate → approved donation service
Owner
Fundraising lead
Acceptance test
Complete a provider-approved test; check acknowledgement, receipt and the return link.
Your notes
2. Become a partner
Example destination
/partner-with-us → named team inbox
Owner
Partnerships lead
Acceptance test
Submit fictional organisation details and confirm who receives and answers them.
Your notes
3. /news/project-a
Example destination
/updates/project-a
Owner
Content editor
Acceptance test
Test the planned permanent redirect to the matching story rather than the homepage.
Your notes
4. /resources/report-a.pdf
Example destination
Retained file or agreed replacement
Owner
Document owner
Acceptance test
Check the document link, title and version using a phone and keyboard.
Your notes
5. Donation service unavailable
Example destination
Clear notice and another contact route
Owner
Website support owner
Acceptance test
Check an unavailable provider separately from a declined or cancelled payment.
Your notes
Use this with your team
Choose the main supporter and partner journeys before listing every page.
Replace the example paths with current URLs and agreed destinations. Keep a named owner for the donation provider and each content group.
Use provider-approved test methods, then test important old links, documents and enquiry delivery on the public domain.
Source notes
Google: site moves with URL changes Use a URL map and test the actual redirects when moving existing content. Search processing and traffic changes still need observation after launch.