Google Analytics Webflow Integration

enables Webflow users to track visitor behavior, traffic sources, and conversion metrics directly within their published sites, providing essential insights into how users interact with their web projects.

Google has mandated migration to GA4, which offers more flexible event-based tracking but comes with a steeper learning curve and different reporting interface. Many Webflow users have found the transition challenging due to GA4's less intuitive dashboard compared to its predecessor.

freelancers, agencies, and e-commerce builders

Analytics in Webflow

All Integrations

How do I integrate Google Analytics with Webflow?

Add Google Analytics to Webflow by pasting your tracking code into the site's custom code section (either in Project Settings for site-wide tracking or in Page Settings for specific pages). Alternatively, use Webflow's built-in Google Analytics integration field for GA4 properties.

What are the benefits of using Google Analytics?

Google Analytics provides comprehensive, free website analytics including traffic sources, user behavior, conversion tracking, and audience insights. For Webflow sites, it's the industry standard for understanding visitor patterns, measuring marketing effectiveness, and making data-driven design and content decisions.

What can I do with Google Analytics on Webflow?

Track pageviews and user journeys, analyze traffic sources and campaigns, set up conversion goals for forms and purchases, understand audience demographics, identify top-performing content, monitor site search behavior, and integrate with Google Ads for campaign optimization on your Webflow site.

Should I use GA4 or Universal Analytics with Webflow?

Use GA4 (Google Analytics 4)—Universal Analytics stopped collecting data in July 2023. GA4 is now the only option and offers better event tracking, cross-platform measurement, and privacy-focused analytics. Integrate GA4 directly with Webflow for modern, compliant analytics tracking.

Google Analytics Projects