Mirador Local is a platform built for brands with multiple sites or locations, providing a single dashboard to manage Google Business Profile listings at scale. The product is tailored to enhance local traffic and visibility, which is critical for any business serious about local SEO and multi-location presence.
As lead designer and developer, I used Figma for the UI/UX design and Webflow for the marketing site build, ensuring the website was visually polished and functionally tight. The design process focused on a clean, accessible interface that communicates Mirador Local's benefits clearly to multi-location brand and marketing buyers.
The Webflow site uses a structured Webflow CMS to manage features, integrations, and content sections, with custom scripts woven in to enhance interactive elements and improve engagement. The result is a fast, conversion-focused Webflow website that supports Mirador Local's positioning as the operations layer for local SEO at scale.
Multi-location brands face a silent operational drain that most marketing teams are painfully aware of but few have solved: managing Google Business Profile listings at scale. Each location has its own listing, reviews, photos, posts, and Q&A threads, and the default tools from Google are built for single-location businesses. Marketing teams end up logging in and out of dozens of accounts, tracking review responses in spreadsheets, and praying that NAP consistency holds across hundreds of locations without something breaking.
The problem compounds as brands grow. Inconsistent location data hurts local rankings, unanswered reviews erode trust with local customers, and competitors with better local presence management eat into market share one location at a time. Marketing directors at multi-site brands know local SEO is critical to revenue, but they don't have the operational layer to execute it at scale without burning out their teams.
Mirador Local had built the solution: a single dashboard to manage Google Business Profiles across every location, with the intelligence to surface what needs attention and the workflow to act on it. But their website was a product placeholder, not a marketing engine. It didn't tell the story that would resonate with enterprise marketing leaders who live this pain daily. The site needed to speak directly to the people who understand that local presence at scale is an operations problem, not just an SEO tactic.
I designed the entire UI/UX in Figma first, working through the information architecture to make sure the value proposition landed with two distinct buyer personas: the marketing director who needs the strategic case for investing in local presence operations, and the local SEO manager who needs to see the tactical capabilities that will make their job possible. The Figma process gave us space to iterate on messaging and layout before a single Webflow element was built.
The Webflow build uses a structured CMS to manage features, integrations, and content sections, giving the Mirador team the ability to add new capability pages and integration partner content without touching the page structure. I wove in custom JavaScript for interactive demos and animated data visualisations that show what the dashboard actually does, rather than just describing it with static screenshots and bullet points.
Every element on the marketing site was built around conversion: clear CTAs, demo request flows that reduce friction, and content structured so a visitor moves naturally from 'I have a local presence problem' to 'Mirador Local is the operations layer I need.' The page speed and responsive behaviour were tuned for marketing leaders who visit the site between meetings on whatever device is within reach, because enterprise software buyers don't schedule time to browse marketing sites.
Mirador Local launched with a marketing site that positions them as the operations platform for local SEO at scale, not just another listing management tool in a crowded market. The site speaks the language of multi-location brands and makes the value proposition clear within the first scroll, which matters when your buyers are time-pressed marketing leaders evaluating multiple vendors.
The Webflow CMS gives the Mirador team complete editorial independence. They can publish new integration announcements, feature pages, and customer stories without waiting on a developer, which matters for a fast-moving SaaS company that needs to respond to market opportunities and partner launches.
The site's performance and conversion design directly support their sales motion. Enterprise marketing leaders can self-educate through the content and arrive at a demo request already understanding what Mirador Local does and why it matters for their specific multi-location challenge. The site converts interest into pipeline, not just traffic into page views.
