Altruistiq is an environmental SaaS company on a mission to help businesses do more of what is measurably good and less of what is immeasurably harmful. The platform uses AI to suggest meaningful ways for organisations to reduce their environmental footprint at operational scale.
I was approached to help redesign their existing site within Webflow, taking a supplied template and UX direction and turning them into a polished Webflow website. The build includes a custom API integration that pulls live job postings from Lever and removes them automatically once roles are archived, keeping the careers section accurate without manual upkeep.
The Webflow CMS supports both editorial content and a secure proposal-generation system that admins can use to create password-protected pitch pages, with authentication handled through a custom API to keep client content secure. The result is a Webflow website that supports both Altruistiq's marketing and their commercial workflows at the same time.
Altruistiq had a working website but it was not pulling its weight as a commercial tool. The company is tackling one of the hardest problems in enterprise software: helping massive organisations measure and reduce their environmental footprint at scale. That is a complex story to tell, and the existing site was organised around features rather than outcomes. Enterprise sustainability buyers were not seeing themselves in the narrative.
Beyond the marketing challenge, Altruistiq had operational friction that was burning hours every week. The careers page needed constant manual updating as roles opened and closed, which is a real problem when you are hiring fast and a stale listing can signal disorganisation to a senior candidate. The commercial team also wanted a secure way to generate password-protected proposal pages for enterprise prospects without going through a developer every time a new pitch needed to go out.
For a climate tech company trying to move fast and look credible while doing it, these operational headaches were dragging down both marketing effectiveness and sales velocity. The site needed to become an asset that worked for the business, not another thing the team had to manage.
I took the supplied template and UX direction and translated them into a polished Webflow build that handles both marketing and commercial operations. The custom API integration with Lever pulls live job postings into the careers section automatically and removes roles once they are archived, so the careers page stays accurate with zero manual upkeep. This alone eliminated a recurring task that was wasting marketing team hours every week.
I built a proposal-generation system inside the Webflow CMS that lets admins create password-protected pitch pages for enterprise clients, with authentication handled through a custom API to keep sensitive commercial content secure. The sales team can now build and share tailored proposals directly, without waiting for engineering bandwidth. The CMS also supports editorial content, giving the marketing team room to publish case studies, thought leadership, and product updates as the company grows.
The build balances marketing polish with operational utility. Every custom integration, from the Lever API to the proposal authentication system, was designed to solve a specific workflow problem that the team had identified, not to add tech for the sake of it.
Altruistiq now has a website that works as hard as their commercial team does. The careers section stays current without anyone thinking about it, which matters when you are hiring fast and every touchpoint with a potential candidate counts. The proposal system gives the sales team a professional, secure way to share commercial content with enterprise prospects, cutting out the back-and-forth that used to happen every time a new pitch needed to go out.
The site positions Altruistiq as a serious climate tech company with the operational maturity that enterprise buyers look for. The editorial CMS gives the marketing team room to build thought leadership over time, which is essential in a space where buyers need to trust that the technology works at the scale being promised.
For the Altruistiq team, the biggest practical win is autonomy. Marketing can publish content, sales can generate proposals, and recruiting stays current, all without developer involvement. The website shifted from being a cost centre that needed constant maintenance to a revenue-supporting tool that runs itself.
