Create a Fathom account, add your Webflow site, then paste Fathom's tracking code into your Webflow site's custom code (Project Settings > Custom Code > Head). Fathom immediately starts tracking visitors while respecting privacy regulations without cookie banners.

Fathom provides privacy-focused analytics without cookies, GDPR compliance by default, and a simpler interface than Google Analytics. For Webflow sites, it offers faster page loads (no heavy tracking scripts), better user privacy, and straightforward metrics without overwhelming complexity.

Track page views and traffic sources, monitor site performance, analyze user behavior, set up goal conversions, share analytics dashboards with clients, compare traffic trends, and maintain GDPR compliance—all without invasive tracking or cookie consent requirements on your Webflow site.

Fathom prioritizes user privacy, doesn't require cookie banners, loads faster, and offers a cleaner interface. It's GDPR-compliant by design and doesn't sell user data. For Webflow sites focused on ethics, performance, and simplicity, Fathom is an excellent Google Analytics alternative.