In collaboration with Saentys, I designed and built the iPRES marketing website for People Connect, a French HR services group. The brief was to translate Saentys's design direction into a clean, performant Webflow build for a professional French audience.
The Webflow site uses structured layouts and responsive navigation to communicate the iPRES offering clearly, with a Webflow CMS configured so the People Connect team can manage content updates directly without developer involvement.
People Connect needed to launch the iPRES brand into the French HR services market with a digital presence that communicated professionalism and clarity from day one. The French B2B audience has specific expectations around design sophistication and information hierarchy, and a site that feels generic or template-driven would undermine the brand before a single sales conversation happened.
The collaboration model added a layer of coordination. Saentys handled the creative direction while I handled the Webflow build, which meant the design intent needed to translate cleanly through the development process without losing fidelity or adding timeline. The site also needed to hand content control to the People Connect team after launch, so the CMS architecture had to be intuitive enough for a non-technical team to manage confidently.
I translated Saentys's design direction into a clean, performant Webflow build with structured layouts and responsive navigation tuned for a professional French audience. The information architecture follows a clear hierarchy: what iPRES does, who it serves, and how to engage. Every page was built to communicate quickly and guide visitors toward conversion without visual clutter.
The Webflow CMS was configured so the People Connect team can manage content updates directly without developer involvement. I structured the collections around their actual workflow: service descriptions, team profiles, case studies, and news items, each with templates that maintain design consistency regardless of who publishes. The build was performance-optimised throughout, with careful attention to load times and responsive behaviour across devices.
The iPRES site launched as a clean, professional digital presence that supports People Connect's positioning in the French HR market. The structured layouts communicate the service offering clearly, and the responsive navigation works naturally across the devices that a B2B audience actually uses.
The People Connect team now manages their content independently through the Webflow Editor, updating service information and publishing news without developer support. For a services business where credibility and currency matter, having a site that stays fresh without external dependencies is a genuine operational advantage.
