Website design & development

Websites built to help businesses grow.

Strategy, design and development for websites that explain the offer clearly, earn trust and make the next step easy.

A bespoke website system with custom design, architecture and responsive previews

Selected teams I have worked with

  • Commons
  • Synnefa
  • Briink
  • LLInformatics
  • Be Indigo
  • UFODrive
  • Mirador
  • Unmind
  • Provenance

What a strong website needs

01

Custom design

Original layouts built around your content, customers, and goals.

02

Clean, fast code

A practical build with the right CMS, integrations and automation for the job.

03

Built to convert

Clear page goals measured with scroll, click, and conversion data.

Swipe to explore

Strategy

Start with strategy, not templates

I define the audience, page goal, search intent, and content hierarchy before design begins. The result is a focused sitemap and page plan, including keyword and AEO opportunities where they matter. For related platform work, see Webflow development and Airtable + Webflow.

A focused website sitemap shaped by audience goals and search intent before design begins

Design

Design that converts, not just decorates

I wireframe in Figma and design around the decisions visitors need to make. Mobile, desktop, typography, colour, spacing, and interaction rules all come from one system, so the result feels coherent and is easy to extend.

A mobile-first wireframe becoming a polished responsive design informed by user behaviour

Build

Build for scale, not just launch

I build in Webflow or Framer, adding Sanity, Airtable, APIs, and automation only where they earn their place. The result is fast, maintainable, and ready to scale. For high-volume landing pages, see programmatic Webflow.

Reusable website components connected to a CMS, structured data, automation and APIs

Data governance

Data governance that clients actually use

I structure the CMS, ownership, workflows, and analytics so non-technical teams can update content and understand performance without calling a developer. Good architecture should still feel simple six months after launch.

A simple content workflow moving clearly from draft through review to a live website
Process

Plan, design, build, and launch with clear review points.

  • Plan

    Audience, search intent, content, sitemap, and low-fidelity wireframes.

  • Design

    Responsive Figma designs using real content and clear interaction rules.

  • Build and launch

    Webflow or Framer build, integrations, QA, redirects, analytics, and handover.

Need a stronger website?

Tell me what the current site is not doing well enough.

Share the URL, the goal and where people get stuck. I will help you find the right next move.

Selected work

Selected websites, apps and connected systems

See all work
Testimonials

What clients say

"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."

Karin Young

Karin Young

Psychotherapist · Karin Counselling

Karin Counselling

"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"

Taita Ngetich

Taita Ngetich

CEO · Synnefa

Synnefa

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Carla Nassisi

Growth · Briink

Briink

"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."

Isabelle Krauze

Isabelle Krauze

UX Lead · LLInformatics

LLInformatics

"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."

Diana Donaldson

Diana Donaldson

CEO · Be Indigo

Be Indigo

"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"

Eliza Gerland

Eliza Gerland

Strategic Marketer · UFODrive

UFODrive

"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."

Karin Young

Karin Young

Psychotherapist · Karin Counselling

Karin Counselling

"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"

Taita Ngetich

Taita Ngetich

CEO · Synnefa

Synnefa

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Carla Nassisi

Growth · Briink

Briink

"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."

Isabelle Krauze

Isabelle Krauze

UX Lead · LLInformatics

LLInformatics

"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."

Diana Donaldson

Diana Donaldson

CEO · Be Indigo

Be Indigo

"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"

Eliza Gerland

Eliza Gerland

Strategic Marketer · UFODrive

UFODrive

"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."

Karin Young

Karin Young

Psychotherapist · Karin Counselling

Karin Counselling

"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"

Taita Ngetich

Taita Ngetich

CEO · Synnefa

Synnefa

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Carla Nassisi

Growth · Briink

Briink

"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."

Isabelle Krauze

Isabelle Krauze

UX Lead · LLInformatics

LLInformatics

"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."

Diana Donaldson

Diana Donaldson

CEO · Be Indigo

Be Indigo

"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"

Eliza Gerland

Eliza Gerland

Strategic Marketer · UFODrive

UFODrive
Have something to build or improve?

Let's talk about it

Need a website or app built, improved, managed or automated? Tell me what is getting in the way and I'll get back the same working day.

I review every enquiry myself. You will get useful questions or a clear next step, not an automated sales sequence.

Optional. A current site, prototype or product link is useful context.
The goal, the current setup and what is getting in the way are enough.

How I Build FAQs

Timelines, process, stack, and support.

Discovery, wireframes, Figma design, Webflow or Framer development, QA, launch, and optimisation. Each phase has a clear deliverable and review point.

A typical 5-10 page site takes 4-8 weeks. Larger CMS or integration projects take 8-16 weeks. You get a fixed timeline before work starts.

Webflow suits marketing teams that need visual control. Astro suits fast, content-led or more custom websites. I use Figma and Relume to shape the experience, Vercel or Cloudflare where the delivery needs them, and PostHog or other focused analytics for measurement. The final choice depends on the team and the job.

Both. I can work within an existing brand, redesign an existing site, or create the brand and website together.

I design the CMS, automation, and analytics as part of the build, so your team can run the site without relying on a developer for every change.

Every project includes 30 days of bug fixes. Ongoing maintenance is available in 5, 10, or 20-hour monthly retainers.

need a hand?

I build websites and apps

I work across product marketing and engineering, turning ideas into useful digital products and improving how they perform after launch.

Webflow developerWebflow LondonWebflow product workshop