Find out what's actually wrong with your website

A diagnostic that covers SEO, speed, accessibility, and conversion. Not guesswork — data.

Technical SEO

Technical SEO: what Google sees

Google sees your site differently than you do. I crawl it the way a search engine does: checking robots.txt, sitemap accuracy, canonical consistency across paginated and filtered views, heading hierarchy (one H1, no skipped levels), schema markup gaps, index bloat (pages indexed that should not be), and Core Web Vitals (LCP, INP, CLS). The output is a ranked list: critical blockers first, quick wins second, nice-to-haves last.

I build websites that LLMs can read and rank. Answer engine optimisation (AEO) is not a separate service; it is baked into every technical audit. Structured data, clear content hierarchy, and crawlable architecture serve both traditional search engines and AI-assisted search equally.

For the full SEO methodology, see SEO & CRO services and Webflow SEO.

Performance

Performance: why speed kills revenue

53% of mobile visits abandon after 3 seconds. Every 100ms of additional load time costs measurable conversion points. I audit server response time, render-blocking JavaScript and CSS, image optimisation (format, dimensions, lazy loading), font loading strategy, and third-party script impact. The Lighthouse score is the starting point, not the deliverable; I measure real user metrics from CrUX data and your analytics.

Performance fixes are often the highest-ROI items in an audit. Compressing images, deferring non-critical scripts, and moving to a faster DNS provider can lift both rankings and conversion in the same week. I provide before-and-after metrics so you see exactly what changed.

Accessibility

Accessibility: compliance meets usability

Accessibility is not just ethics; it is legal exposure for UK businesses under the Equality Act 2010. I audit against WCAG 2.1 AA standards: colour contrast, keyboard navigation, screen reader compatibility, focus indicators, form labels, alt text coverage, and semantic HTML structure. Public sector and enterprise clients face the highest compliance risk, but every business benefits from a site that works for all users.

Accessibility improvements also help SEO. Semantic HTML, proper heading structure, and descriptive alt text make your site more crawlable for search engines while making it usable for assistive technology. The same fixes serve both audiences.

Content & conversion

Content & conversion: what your visitors actually do

The data tells you where people leave. I analyse scroll depth, click maps, session replays (Hotjar, Microsoft Clarity), and conversion funnels to identify exactly where visitors drop off. Is the CTA below the fold on mobile? Does the form ask for too many fields? Is the pricing page confusing people into bouncing? Every finding links to a specific fix with a predicted impact.

For more on CRO specifically, see conversion optimisation and for how it connects to SEO, SEO & CRO. For AI-driven search positioning, see answer engine optimisation.

Audit process

Three steps from health check to action plan. No filler, no fluff.

  • Crawl & Analyse

    Full technical crawl (Screaming Frog, Ahrefs), performance audit (Lighthouse, CrUX), accessibility scan, and conversion funnel analysis. Every page on the crawl path gets checked.

  • Diagnose & Prioritise

    Every finding gets a severity rating, a predicted impact, and an estimated fix effort. Critical blockers first, quick wins second, long-term improvements last.

  • Report & Recommend

    You receive a PDF report with every finding, a prioritised action list, and a 30-minute video walkthrough explaining what to fix, why, and in what order.

Projects

Recent builds that deliver

View all projects
Creative coworking with TOSH Space — TOSH Space
Ficus Health: I Built the Site for a 120-Clinic AI Platform — Ficus Health
Full-service agency with Creative Balcony — Creative Balcony
Healthcare CX with Fresh Squeezed Ideas — Fresh Squeezed Ideas
Listing Monster AI e-commerce platform — Listing Monster
Powering Telecoms World Forms and CMS — Telecoms World
Paid social with Aura Ads — Ryan Walton
Clinical trials with WithPower — WithPower
DeskLodge coworking and meeting spaces — DeskLodge
Creative education with Glasgow School of Art — The Glasgow School of Arts
Secure payment solutions with FMpay — FMpay
Mirador Local Google Business Profile platform — Mirador Local
UK care management software with Log my Care — Log my Care
Climate action with Commons.earth — Sanchali Pal
Finance leaders community with Tech CFO — Cooper Parry
Precix mobility wearables — Precix
Testimonials

What clients say

"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."

Karin Young

Karin Young

Psychotherapist · Karin Counselling

Karin Counselling

"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"

Taita Ngetich

Taita Ngetich

CEO · Synnefa

Synnefa

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Carla Nassisi

Growth · Briink

Briink

"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."

Isabelle Krauze

Isabelle Krauze

UX Lead · LLInformatics

LLInformatics

"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."

Diana Donaldson

Diana Donaldson

CEO · Be Indigo

Be Indigo

"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"

Eliza Gerland

Eliza Gerland

Strategic Marketer · UFODrive

UFODrive

"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"

Liza Moiseeva

Liza Moiseeva

CMO · Commons

Commons

"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."

Marcus Vitelli

Marcus Vitelli

Brand Executive · Flexciton

Flexciton

"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."

Gerry White

Gerry White

Global Growth · Mirador

Mirador

"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."

Tim Sater

Tim Sater

Marketing Lead · Provenance

"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"

John Outwater

John Outwater

Data Visualization · Renoster

Renoster

"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"

Ben Leftley

Ben Leftley

Senior Delivery Manager · Unmind

"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"

Indra Basak

Indra Basak

Marketing · PreciX

PreciX

"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."

Miles Owen

Miles Owen

Head of Digital · FMpay

"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."

Karin Young

Karin Young

Psychotherapist · Karin Counselling

Karin Counselling

"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"

Taita Ngetich

Taita Ngetich

CEO · Synnefa

Synnefa

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Carla Nassisi

Growth · Briink

Briink

"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."

Isabelle Krauze

Isabelle Krauze

UX Lead · LLInformatics

LLInformatics

"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."

Diana Donaldson

Diana Donaldson

CEO · Be Indigo

Be Indigo

"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"

Eliza Gerland

Eliza Gerland

Strategic Marketer · UFODrive

UFODrive

"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"

Liza Moiseeva

Liza Moiseeva

CMO · Commons

Commons

"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."

Marcus Vitelli

Marcus Vitelli

Brand Executive · Flexciton

Flexciton

"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."

Gerry White

Gerry White

Global Growth · Mirador

Mirador

"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."

Tim Sater

Tim Sater

Marketing Lead · Provenance

"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"

John Outwater

John Outwater

Data Visualization · Renoster

Renoster

"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"

Ben Leftley

Ben Leftley

Senior Delivery Manager · Unmind

"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"

Indra Basak

Indra Basak

Marketing · PreciX

PreciX

"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."

Miles Owen

Miles Owen

Head of Digital · FMpay

"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."

Karin Young

Karin Young

Psychotherapist · Karin Counselling

Karin Counselling

"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"

Taita Ngetich

Taita Ngetich

CEO · Synnefa

Synnefa

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Carla Nassisi

Growth · Briink

Briink

"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."

Isabelle Krauze

Isabelle Krauze

UX Lead · LLInformatics

LLInformatics

"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."

Diana Donaldson

Diana Donaldson

CEO · Be Indigo

Be Indigo

"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"

Eliza Gerland

Eliza Gerland

Strategic Marketer · UFODrive

UFODrive

"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"

Liza Moiseeva

Liza Moiseeva

CMO · Commons

Commons

"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."

Marcus Vitelli

Marcus Vitelli

Brand Executive · Flexciton

Flexciton

"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."

Gerry White

Gerry White

Global Growth · Mirador

Mirador

"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."

Tim Sater

Tim Sater

Marketing Lead · Provenance

"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"

John Outwater

John Outwater

Data Visualization · Renoster

Renoster

"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"

Ben Leftley

Ben Leftley

Senior Delivery Manager · Unmind

"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"

Indra Basak

Indra Basak

Marketing · PreciX

PreciX

"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."

Miles Owen

Miles Owen

Head of Digital · FMpay

Need a website or system?

Let's talk about it

Need a website or system? Tell me about your project and I'll get back the same working day.

Website Audit FAQs

Common questions about website health checks: what is included, timeline, cost, and what happens after the audit.

A full audit covering technical SEO, performance, accessibility, and conversion typically takes 3-5 business days from the moment I receive access to your analytics and Search Console. Smaller scope audits (SEO-only or performance-only) can be turned around in 1-2 days. The timeline depends on site size; a 10-page site audits faster than a 500-page programmatic site.

The audit covers four layers: technical SEO (crawl depth, index bloat, schema gaps, canonical issues, Core Web Vitals), performance (LCP, INP, CLS, server response, render-blocking resources, image optimisation), accessibility (WCAG 2.1 compliance, screen reader compatibility, keyboard navigation, colour contrast), and content and conversion (scroll depth, click maps, conversion funnel analysis). You receive a prioritised PDF report with critical fixes first, quick wins second, and a video walkthrough explaining every finding.

Yes. After the audit, I provide a scoped proposal for fixing the issues; you decide which items to tackle and in what order. Many clients hand me the full list. Others pick the critical items first and phase the rest. I can work inside your existing Webflow site, CMS, or custom stack regardless of who built it originally.

Audit pricing depends on site size and scope. A standard audit for a typical business site (10-50 pages, all four layers) starts at £750. Larger programmatic sites or enterprise audits are scoped individually. Every audit includes the PDF report, prioritised action list, and a 30-minute video walkthrough. The cost of the audit is fraction of what the fixes save in lost traffic and conversions.

I audit sites on any platform: Webflow, WordPress, Shopify, Framer, custom React or Next.js builds, and enterprise CMS platforms. The tools (Lighthouse, Ahrefs, Screaming Frog, Hotjar, Microsoft Clarity) work across all platforms. If your site is on Webflow, I can also implement the fixes directly; for other platforms, I provide detailed implementation notes your developer can follow.

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