Find what is holding your website back

I turn search, speed, accessibility and conversion evidence into one clear backlog, so you know what to fix now, what to test, and what can wait.

A website audit covering technical health, speed, accessibility and site structure

Technical SEO

Can the right pages be found?

I check which pages can be crawled, indexed, and reached through the site. Canonicals, redirects, sitemaps, rendering, duplicate URLs, internal links, and structured data are reviewed where they affect discovery or create a real maintenance problem.

The output is not a count of warnings. It explains which issue matters, the evidence behind it, who it affects, and the sensible next action. See my practical website audit example, plus SEO & CRO services and Webflow SEO.

A focused technical SEO scanner checking crawl access, canonical links and structured data

Performance

Is the site slowing people down?

I combine lab tests with available real-user data to find the delays people actually feel. That can include server response, scripts, CSS, images, fonts, embedded tools, and work that blocks the main interaction on mobile.

A score is useful for diagnosis, but it is not the goal. I prioritise changes that make an important journey noticeably faster or remove friction for a meaningful group of visitors.

A page-load waterfall and asset audit showing measured Core Web Vitals before and after optimisation

Accessibility

Can people actually use it?

Automated checks catch only part of the problem, so I also review key journeys with a keyboard and inspect focus states, contrast, forms, labels, alternative text, headings, and semantic structure. The audit concentrates on barriers a person is likely to meet, with WCAG as the reference point.

An accessibility audit covering keyboard focus, contrast, semantic headings, forms and screen readers

Content and conversion

Where does the customer journey break?

I compare what the page promises with what visitors can understand and do next. Analytics, funnels, recordings, clicks, form behaviour, sales context, and the page itself can reveal where the message or interaction stops working.

Each finding leads to a concrete change or a sensible test, such as clarifying the offer, moving an important action, simplifying a form, or fixing weak measurement. See conversion optimisation and SEO & CRO.

Scroll depth, click heatmaps and funnel drop-off findings connected to prioritised conversion fixes
Audit process

Evidence in, one ordered backlog out.

  • Understand the Journey

    Agree the important audiences, pages, actions, and business outcomes before collecting evidence.

  • Diagnose the Friction

    Combine crawl, performance, accessibility, content, and behaviour evidence to explain the real problems.

  • Order the Work

    Rank fixes and experiments by likely impact, confidence, effort, and dependency, then walk through the plan.

Have a project in mind?

Tell me what you need to build or improve.

Share the goal, the problem and what you already have. I will suggest a practical next step.

Selected work

Selected websites, apps and connected systems

See all work
Testimonials

What clients say

"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."

Karin Young

Karin Young

Psychotherapist · Karin Counselling

Karin Counselling

"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"

Taita Ngetich

Taita Ngetich

CEO · Synnefa

Synnefa

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Carla Nassisi

Growth · Briink

Briink

"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."

Isabelle Krauze

Isabelle Krauze

UX Lead · LLInformatics

LLInformatics

"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."

Diana Donaldson

Diana Donaldson

CEO · Be Indigo

Be Indigo

"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"

Eliza Gerland

Eliza Gerland

Strategic Marketer · UFODrive

UFODrive

"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."

Karin Young

Karin Young

Psychotherapist · Karin Counselling

Karin Counselling

"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"

Taita Ngetich

Taita Ngetich

CEO · Synnefa

Synnefa

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Carla Nassisi

Growth · Briink

Briink

"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."

Isabelle Krauze

Isabelle Krauze

UX Lead · LLInformatics

LLInformatics

"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."

Diana Donaldson

Diana Donaldson

CEO · Be Indigo

Be Indigo

"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"

Eliza Gerland

Eliza Gerland

Strategic Marketer · UFODrive

UFODrive

"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."

Karin Young

Karin Young

Psychotherapist · Karin Counselling

Karin Counselling

"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"

Taita Ngetich

Taita Ngetich

CEO · Synnefa

Synnefa

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Carla Nassisi

Growth · Briink

Briink

"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."

Isabelle Krauze

Isabelle Krauze

UX Lead · LLInformatics

LLInformatics

"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."

Diana Donaldson

Diana Donaldson

CEO · Be Indigo

Be Indigo

"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"

Eliza Gerland

Eliza Gerland

Strategic Marketer · UFODrive

UFODrive
Have something to build or improve?

Let's talk about it

Share the site and the outcome that matters. I will help work out whether a full audit or a narrower review is the better start.

A few useful details

A rough overview is enough to get started.

I usually reply within two working days.

Website Audit FAQs

Scope, timeline, pricing, and what happens next.

A full technical SEO, performance, accessibility, and conversion audit usually takes 3-5 business days. Smaller single-focus audits can take 1-2 days.

I review technical SEO, performance, accessibility, content, and conversion behaviour. You receive evidence, a video walkthrough, and one ordered backlog showing what to fix now, what to test, and what can wait.

Yes. I can scope the fixes after the audit, whether you want to tackle only critical items or hand over the full list.

A standard audit for a 10-50 page business site starts at £750. Larger or programmatic sites are quoted after a quick review.

Webflow, WordPress, Shopify, Framer, React, Next.js, and other CMS or custom stacks. The recommendations are written for the platform and the people who will implement them.

need a hand?

I build websites and apps

I work across product marketing and engineering, turning ideas into useful digital products and improving how they perform after launch.

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