WithPower is on a mission to modernise clinical trial recruitment by connecting patients, researchers, and sponsors through better tools and more transparent communication. I designed and built their content hub, a scalable Webflow website that centralises editorial content, research insights, and podcast catalogue with a Webflow CMS structured for ongoing publishing at scale.
Built entirely in Webflow, the hub features modular, CMS-driven components that support guides, publications, podcast episodes, and case studies. Each content type has its own Webflow CMS collection with templated detail pages, category routing, and subscription paths, giving WithPower a flexible publishing system the internal team can run without developer input.
The design prioritises clarity, credibility, and conversion, making it easy for readers to explore content by category, subscribe to updates, and engage with WithPower's thought leadership in the clinical research space. Ongoing work continues to extend the hub with new content types and refinements as the WithPower programme expands.
Clinical trial recruitment is broken in ways that hurt everyone involved. Patients who could benefit from cutting-edge treatments can't find the trials they're eligible for. Researchers can't reach diverse, qualified participants at the scale needed for statistically meaningful results. Sponsors watch timelines stretch and costs balloon because recruitment is the single biggest bottleneck in clinical development. WithPower set out to fix this with better tools and more transparent communication, but they needed a content hub that could build trust and authority in a space where credibility determines whether anyone pays attention.
The challenge was creating a publishing platform that could serve multiple content types: research insights, educational guides, podcast episodes, case studies. Each content type needed its own presentation logic, category routing, and subscription paths, all managed through a CMS that the WithPower team could run without developer support. This wasn't a blog; it was a content engine designed to build audience and authority over time.
The clinical research audience is sophisticated and naturally sceptical. Generic health content with vague claims wouldn't work. The hub needed to demonstrate genuine expertise, make the science accessible without oversimplifying, and convert readers into subscribers and trial participants through clear, trustworthy calls to action that never felt like marketing tricks.
I designed and built the entire content hub in Webflow, structuring it around modular, CMS-driven components that support guides, publications, podcast episodes, and case studies. Each content type has its own Webflow CMS collection with templated detail pages, category routing, and subscription paths that work automatically as new content is published.
The design prioritises clarity, credibility, and conversion. Typography, spacing, and colour choices were all evaluated against a single question: does this make a clinical research professional or a potential trial participant feel informed and confident, or does it feel like marketing noise? The answer shaped every design decision from the global typography scale down to individual button treatments.
The CMS was built for scale from day one. As WithPower publishes more research insights, records more podcast episodes, and adds new content types, the team can do it all through the CMS without touching the page structure. The subscription paths and category routing are fully automated through the CMS architecture, which means the content engine gets more powerful with every piece of content published.
WithPower launched a content hub that positions them as a credible, authoritative voice in clinical trial recruitment. Research insights, podcast episodes, and guides are all discoverable by category, with clear paths to subscription and engagement. The site earns attention rather than demanding it.
The Webflow CMS gives the WithPower team complete editorial independence. They can publish new content, add new content types, and manage their editorial calendar without developer input, which is essential for a content-driven growth strategy in a space where publishing velocity builds authority.
Ongoing work continues to extend the hub with new content types and refinements as the WithPower programme expands. The platform was built to grow, and it is doing exactly that, supporting an editorial strategy that educates the market while building the audience WithPower needs to transform clinical trial recruitment.
