BEM helps Webflow developers maintain clean, scalable class naming conventions by organizing styles into reusable blocks, elements, and modifiers.

In Webflow projects, adopting BEM methodology means structuring your classes with clear hierarchies—like card, card__title, and card--featured—which makes it significantly easier to manage complex designs, especially when working with Client-First or similar frameworks. This approach shines when building component libraries or design systems within Webflow, as it prevents class name conflicts and makes it immediately clear which elements belong together and how they relate. When you or a team member return to a project months later, BEM's explicit naming removes guesswork about what each class controls, speeding up maintenance and iterations.

Unlike arbitrary or overly generic class names, BEM creates self-documenting code that translates well when handing off projects to clients or developers who need to extend the site. It also pairs naturally with Webflow's combo class system, allowing you to stack modifiers without creating naming chaos. The methodology encourages thinking in reusable components rather than one-off styles, which reduces bloat in your stylesheet and improves site performance.

Ideal for agencies managing multiple client sites, freelancers building scalable templates, and teams collaborating on large Webflow projects.