I work with CurbFlow, a curb-management and parking analytics platform that uses IP cameras to capture real-time vehicle and pedestrian data, on Webflow site maintenance and a full rebuild of their programmatic SEO back-end.
The original site's programmatic SEO infrastructure had become a bottleneck for content scale. I rebuilt the back-end inside Webflow to support a much larger, faster-generating set of city-and-use-case landing pages, then handled the migration and launch so CurbFlow could keep expanding their geographic coverage without re-engineering.
Alongside the rebuild, I provide ongoing Webflow maintenance to keep performance, search visibility, and editorial flexibility aligned as the product grows.
CurbFlow had built a genuinely innovative platform that uses IP cameras to capture real-time vehicle and pedestrian data for curb management and parking analytics. The product was strong, but their programmatic SEO infrastructure had become a bottleneck that was actively limiting growth. The original back-end couldn't generate city and use-case landing pages at the scale or speed the business needed to expand geographic coverage.
This was a strategic problem dressed as a technical one. CurbFlow's go-to-market motion depended on being visible when city planners, parking operators, and municipal decision-makers searched for solutions. Every city they couldn't build a landing page for was a market they were effectively invisible in. The infrastructure wasn't just slow; it was costing them pipeline.
I rebuilt the entire programmatic SEO back-end inside Webflow, designing a system that could generate city-and-use-case landing pages at significantly higher volume and speed. The architecture uses Webflow CMS collections structured around geographic and use-case dimensions, with templated pages that populate dynamically while maintaining unique, relevant content for each location and application.
The migration was carefully planned to preserve existing search equity while launching the new infrastructure. I handled the technical migration and launch end-to-end, ensuring redirects were in place and that the new pages were indexed cleanly. Alongside the rebuild, I provide ongoing Webflow maintenance to keep performance, search visibility, and editorial flexibility aligned as the product and geographic coverage continue to expand.
CurbFlow can now expand geographic coverage without re-engineering their web infrastructure. New city landing pages generate quickly through the Webflow CMS, and the templated architecture means content quality stays consistent as volume scales. The bottleneck that was limiting market visibility has been removed entirely.
The ongoing maintenance relationship means the site evolves alongside the product rather than falling behind. Search performance, page speed, and editorial flexibility are monitored and optimised continuously. For a growth-stage company where web visibility directly feeds the sales pipeline, having infrastructure that scales with the business rather than against it is a genuine competitive advantage.
