With content consumption at an all time high, businesses need to take advantage of every opportunity to capture their audience. The average person spends more than 3 hours a day on content and that number is increasing. So, how do you create more content with less time?
Programmatic SEO is a strategy that has been gaining popularity in recent years. It's a way to achieve the best results with the least effort by leveraging automation and machine learning algorithms to do the heavy lifting.
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You've probably visited sites like Airbnb, Yelp, and Trulia a billion times as an internet user. They have hundreds of pages of information and appear to be at the top of hyper-specific search results all the time.
Why? It's all due to SEO! Programmatic SEO is a common strategy in digital marketing that many people are unaware of. I'm able to leverage Webflow's CMS & API to deliver this powerful strategy whilst maintaining beautiful design.
Let’s go over what programmatic SEO is.
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Simply defined, programmatic SEO is a way of dealing with the increasing volume of search traffic by publishing landing pages on a massive scale.
Airbnb, for example, offers a website for nearly every aspect of travel. Yelp offers a page dedicated to all business searches. This is due to the fact that they employ programmatic SEO to reach their target demographic.
When someone searches for the “best vacation home in (city),” Airbnb is always at the top of the list.
And they have thousands of sites just like this for every city on the planet – the same look and information.
They are aware that a large number of individuals are looking for these keywords and wish to reach as many consumers as possible. As a result, businesses must develop thousands of landing sites in order for their links to be clicked on the most. Mobile, voice and local searches go to the landing pages.
There has been a lot of discussion in the SEO world regarding 10x content and how it may help your search rankings. While 10x content is ideal, programmatic SEO is a method to avoid the excruciatingly lengthy SEO process. It is less concerned with authoritative and high-quality content and more concerned with delivering a nice user experience and high-volume landing pages with transactional intent.
Programmatic SEO is not for the faint of heart. However, any company trying to increase organic traffic by publishing on a large scale would benefit from this marketing technique. Remember to develop information that users will find valuable. Otherwise, Google will flag your pages as problematic, and your efforts would have been in vain.
When it comes to making a name for yourself in your field, thinking about it on a grand scale might be frightening. But don't be alarmed. Here are a few of the reasons why programmatic SEO should not be overlooked:
Market your brand in a variety of ways
By embracing programmatic SEO & webflow, you are simply marketing your brand on multiple fronts. Just like how you can work on several pages, giving them the best SEO touch, programmatic SEO works similarly, giving you numerous opportunities to be seen.
It is inexpensive
Have you ever heard of the term "economies of scale"? Economy of scale describes a business's ability to reduce its average costs by increasing its production. The same is true for programmatic SEO. When you create pages, you wind up spending less than if you did it on a per-page basis.
Watch tech create wonders by using scraped data, automation, and the Webflow API. When you apply all of this to create landing pages in significant quantities, you will notice results. Even though this is a reasonably tricky procedure, the rewards are pretty amazing, making it worthwhile.
Look no further if you need to produce pages on a considerable scale. I work around the clock to create large-scale pages with higher SERP rankings. When you need to publish a significant number of pages, my programmatic services with Webflow are the way to go.