The Glasgow School of Art (GSA) is one of Europe's leading institutions for visual creative disciplines, with a global reputation for artistic excellence and innovation. I provide ongoing support and enhancements to their existing website, keeping their digital presence as contemporary and functional as the work produced within their studios.
The site serves multiple audiences — students, alumni, researchers, prospective applicants, and the wider creative community — so updates have to preserve editorial structure while improving usability, accessibility, and Core Web Vitals. I work across page templates to enhance layout consistency, refine information architecture, and tighten performance across the site.
Alongside the maintenance work, I support content rollouts and page refreshes tied to exhibitions, academic events, and degree shows. The result is a website that scales with the institution's editorial calendar and showcases the vibrancy of GSA's creative community across every audience the school engages.
The Glasgow School of Art is one of Europe's most respected creative institutions, with a global reputation for artistic excellence and innovation. But their website was struggling under the weight of serving too many audiences with too little editorial structure. Students, alumni, researchers, prospective applicants, and the wider creative community all arrive on the site with fundamentally different needs, and the existing information architecture wasn't routing them efficiently to what they were looking for.
Beyond structure, the site had accumulated performance and accessibility issues that were affecting Core Web Vitals and the overall user experience. For an institution that teaches and celebrates visual excellence, a website with layout inconsistencies and slow load times sends the wrong message to every audience it serves. It undermines the very standards the institution exists to uphold.
GSA's editorial calendar is intense and culturally significant: exhibitions, degree shows, academic events, research publications. Each one demands its own digital presence, and the site needed to support rapid content rollouts without breaking layout consistency or requiring developer intervention every time a new exhibition page went live. The platform had to be robust enough to handle creative variety without becoming fragile.
I provide ongoing support and enhancements to the GSA website, working across page templates to enhance layout consistency, refine information architecture, and tighten performance. Each update cycle balances editorial needs with technical improvements, making sure new content rollouts don't degrade the user experience or introduce layout regressions.
Accessibility and Core Web Vitals are continuous priorities. I work through templates systematically, improving semantic markup, optimising asset delivery, and refining responsive behaviour so the site performs well for every visitor regardless of device or ability. An art school's website needs to be accessible to everyone who wants to engage with creative work.
Content rollouts tied to exhibitions, academic events, and degree shows are supported alongside the maintenance work. I make sure the CMS templates can handle the creative variety of GSA's output while keeping the underlying structure stable and performant. The goal is editorial freedom within a reliable framework, not a free-for-all that breaks the site.
GSA's website now scales with the institution's editorial calendar, showcasing exhibitions, degree shows, and academic work across a more consistent and accessible page architecture. Visitors encounter a site that feels coherent and considered, regardless of which audience type they represent.
Performance improvements and tighter layouts mean the site delivers the visual quality expected from one of Europe's leading creative institutions, while loading fast and working well on every device. The gap between GSA's real-world reputation and its digital presence has narrowed substantially.
The ongoing engagement gives GSA a reliable development partner who understands the institution's rhythms, audiences, and editorial needs. The team can focus on content and programming, knowing the Webflow build is being maintained and improved consistently.
