Webflow Expert · CRO Lead · 10+ years

Hi, I'm Derrick 👋🏾

I turn underperforming websites into reliable growth channels for the teams behind them.

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Webflow developer

I'm Derrick Kityo, a London-based developer. For over ten years I've shipped web work for founders, agencies and venture-backed teams in health-tech, fintech, climate, property and creative.

I work across Webflow, WordPress and custom builds, and I don't stop at launch. I lead CRO programmes, build SEO and AEO content pipelines, and wire marketing-to-sales attribution so every click is traceable to closed revenue.

Most engagements last beyond a single project. Founders bring me in to ship a site fast, then keep me on as their growth-engineering partner: running experiments, building landing pages, and connecting the marketing stack so the website becomes a compounding asset rather than a static brochure. First drafts usually land within two working days, and replies come the same.

  • 10+
    Years designing & building for the web
  • 120+
    Webflow sites shipped for startups & agencies
  • < 1 day
    Average reply time on working days
What I bring

A full-stack web operator, not just a builder

  • 01
    Webflow, advanced

    Production-grade builds with custom interactions, CMS architecture and third-party integrations that survive editor handover.

  • 02
    WordPress + custom

    Themes from scratch, headless setups, and clean migrations off legacy stacks. No bloated page builders.

  • 03
    CRO programmes

    Hypothesis, A/B test, ship the winner. Every page earns its place in the funnel.

  • 04
    SEO + AEO

    Pillar and cluster content pipelines built for traditional search and AI answer engines.

  • 05
    Custom code

    JavaScript, HTML/CSS, and the CMS plumbing most no-code builds skip.

  • 06
    Marketing ops

    Attribution from first click to closed deal. CRM and automation wired in cleanly.

How we'll work together

A four-step path from broken to compounding

  1. 01

    Audit + brief

    I look at your funnel, your stack, and what success actually means. You get a single-page brief before we touch a pixel.

  2. 02

    Strategy + design

    Wireframes to high-fidelity Figma. Every decision is made with conversion in mind, not aesthetics for their own sake.

  3. 03

    Ship

    Built in Webflow, WordPress or custom code. CMS architecture your team can own. First drafts inside two working days.

  4. 04

    Optimise

    Experiments, content pipeline, attribution. Most clients keep me on after launch to compound the site into real revenue.

In their words
“As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops.”
, Psychotherapist · Karin Counselling

Recent writing

Notes from the build

Field notes on Webflow, CRO, SEO and the systems behind sites that actually grow.

All insights
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Got a Webflow project on your plate?

Whether you need a fresh build, a rescue, or ongoing help, tell me about it. I read every message myself and reply the same working day.

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