Crawl and index fixes
Review robots rules, canonicals, redirects and rendering where they affect pages worth finding.
Technical SEO implementation
Technical SEO fixes that actually get shipped.
I work through the technical barriers that stop useful pages being found or understood. The output is not a long audit score. It is an ordered set of changes, implemented and checked.
The work
Fix the paths between a useful page and its audience.
Technical SEO matters when it protects content people need and makes the site easier to crawl, understand and use. I focus on issues with a plausible customer or revenue effect.
Architecture and internal links
Make important pages reachable and group related content in a way that helps both visitors and search engines.
CMS and template improvements
Fix repeated page-level problems at the source so the next publish does not recreate them.
Migration safeguards
Map old URLs, verify destinations, preserve useful content and check live behaviour after launch.
Have a specific problem?
Have a migration or indexing problem to fix?
Send the affected URLs and what changed. I can help separate a real technical blocker from noise and scope the implementation.
How I approach it
Diagnose only far enough to make the right change.
- 01
Find the affected journey
I look at the pages, queries and paths that matter, then confirm the specific technical issue before changing anything.
- 02
Implement at the right level
A template, routing rule or content model is often the right fix. I avoid repetitive page-by-page patches when the source can be corrected.
- 03
Verify after release
I test redirects, canonicals, crawl paths and index signals on the live site, then watch Search Console for unexpected changes.
Relevant work and thinking
Technical work tied to a real site outcome.
The relevant examples combine migration, content structure and implementation. They are not a promise that any one technical tweak guarantees rankings.
Migration case study
Aura Ads
A platform migration with search equity, publishing structure and automation considered together.
Content platform case studyWithPower
A structured publishing system for clinical trial guides, research and multiple audiences.
Practical methodWebsite audit example
A worked approach for turning site evidence into a short, actionable backlog.
Good to know
A few useful answers
How is this different from a website audit?
An audit finds and orders the issues. Technical SEO implementation makes the agreed changes, tests them and checks their effect after release. We can start with a narrow problem if a full audit is unnecessary.
Do you guarantee rankings?
No. I can fix barriers to crawling, indexing and understanding useful pages. Rankings also depend on the query, competition, content and other factors outside a technical change.
Can you help with redirects during a redesign?
Yes. I map relevant old URLs to the best new destinations, test the rules and check that internal links, canonicals and the sitemap agree after launch.
need a hand?
I build websites and apps
I work across product marketing and engineering, turning ideas into useful digital products and improving how they perform after launch.
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