Website Redesign Services

Your site worked once. Now it's slow, outdated, and leaking visitors. I redesign websites that convert better, load faster, and rank higher — without disrupting your business.

Book a call 🎉See past builds

What you get

Strategic redesign

I audit what is working and what is not before touching a single page. Keep what converts, replace what does not.

Faster, lighter, better

Target: sub-2-second LCP. Optimised images, clean code, zero bloat. Speed is not cosmetic — it is revenue.

Built to earn its keep

Every redesigned page is instrumented from day one. You see exactly how the new design performs against the old baseline.

Foundation

When to redesign, when to optimise — and why most sites need both

Most sites don't need a full rebuild. They need strategic redesign: keep what converts, replace what doesn't. I audit first: what pages earn traffic, what pages convert, what pages do neither. The audit determines scope — not a template checklist.

The audit covers technical SEO health, Core Web Vitals, conversion paths, content inventory, and user journey mapping. You get a prioritised list: critical fixes first, quick wins second, long-term improvements third. No guesswork, no unnecessary work.

Before we scope anything, start with a website audit to see exactly what your site needs.

Process

How I redesign a website without breaking what already works

Phased rollout: core pages first, then supporting pages, then blog/resources. Every phase ships independently so you never lose traffic during the transition. CMS migration handled in parallel — your team keeps editing while the new site takes shape.

Phase one ships your homepage, key service pages, and contact flow. Phase two adds case studies, about page, and supporting content. Phase three handles blog, resources, and any programmatic sections. Each phase deploys independently as a fully functional, SEO-complete subset of the site.

For the full build methodology, see how I build — it covers the phased delivery model in detail.

Performance

The redesign that pays for itself: speed, conversion, and SEO gains

A redesign isn't cosmetic — it's commercial. Faster load times (target: sub-2s LCP), cleaner information architecture (fewer clicks to conversion), modern schema markup (LLMs can read your site). Real numbers: clients typically see 20-40% improvement in Core Web Vitals within week one of relaunch.

Performance gains compound. Faster pages reduce bounce rates, improve ad quality scores, and increase time on site. Every millisecond of improvement in LCP correlates with measurable conversion lifts. A redesign that shaves 1.5 seconds off load time typically pays for itself within the first quarter through increased conversion alone.

For the SEO and conversion methodology that powers every redesign, see SEO & CRO and answer engine optimisation.

Platform

Why I redesign on Webflow: speed, flexibility, and client control

Webflow gives you visual editing, fast CDN hosting, and clean HTML out of the box. But the real win is the CMS: your team edits collections, not code. I build Airtable sync layers so data flows from your operations tool into your website automatically.

Post-launch, your team owns the site. Blog posts, case studies, team pages, service updates — all editable through the Webflow Designer or Editor without touching code. No developer bottleneck for content changes. The CMS Collections are structured around your business logic, not arbitrary template fields.

For the data layer that makes Webflow CMS scale, see Airtable + Webflow and the Webflow developer overview.

Website Redesign

From audit to launch: a redesign process that preserves what works and replaces what doesn't.

  • Audit what you have

    I crawl your current site, map traffic and conversions, identify what's working and what's not.

  • Design the new experience

    Figma wireframes, component design, content structure. You approve before any code.

  • Build and launch in phases

    Core pages ship first, then supporting pages, then content. Zero downtime.

Projects

Recent builds that deliver

View all projects
Creative coworking with TOSH Space — TOSH Space
Ficus Health: I Built the Site for a 120-Clinic AI Platform — Ficus Health
Full-service agency with Creative Balcony — Creative Balcony
Healthcare CX with Fresh Squeezed Ideas — Fresh Squeezed Ideas
Listing Monster AI e-commerce platform — Listing Monster
Powering Telecoms World Forms and CMS — Telecoms World
Paid social with Aura Ads — Ryan Walton
Clinical trials with WithPower — WithPower
DeskLodge coworking and meeting spaces — DeskLodge
Creative education with Glasgow School of Art — The Glasgow School of Arts
Secure payment solutions with FMpay — FMpay
Mirador Local Google Business Profile platform — Mirador Local
UK care management software with Log my Care — Log my Care
Climate action with Commons.earth — Sanchali Pal
Finance leaders community with Tech CFO — Cooper Parry
Precix mobility wearables — Precix
Testimonials

What clients say about their redesigns

"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."

Karin Young

Karin Young

Psychotherapist · Karin Counselling

Karin Counselling

"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"

Taita Ngetich

Taita Ngetich

CEO · Synnefa

Synnefa

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Carla Nassisi

Growth · Briink

Briink

"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."

Isabelle Krauze

Isabelle Krauze

UX Lead · LLInformatics

LLInformatics

"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."

Diana Donaldson

Diana Donaldson

CEO · Be Indigo

Be Indigo

"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"

Eliza Gerland

Eliza Gerland

Strategic Marketer · UFODrive

UFODrive

"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"

Liza Moiseeva

Liza Moiseeva

CMO · Commons

Commons

"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."

Marcus Vitelli

Marcus Vitelli

Brand Executive · Flexciton

Flexciton

"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."

Gerry White

Gerry White

Global Growth · Mirador

Mirador

"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."

Tim Sater

Tim Sater

Marketing Lead · Provenance

"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"

John Outwater

John Outwater

Data Visualization · Renoster

Renoster

"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"

Ben Leftley

Ben Leftley

Senior Delivery Manager · Unmind

"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"

Indra Basak

Indra Basak

Marketing · PreciX

PreciX

"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."

Miles Owen

Miles Owen

Head of Digital · FMpay

"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."

Karin Young

Karin Young

Psychotherapist · Karin Counselling

Karin Counselling

"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"

Taita Ngetich

Taita Ngetich

CEO · Synnefa

Synnefa

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Carla Nassisi

Growth · Briink

Briink

"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."

Isabelle Krauze

Isabelle Krauze

UX Lead · LLInformatics

LLInformatics

"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."

Diana Donaldson

Diana Donaldson

CEO · Be Indigo

Be Indigo

"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"

Eliza Gerland

Eliza Gerland

Strategic Marketer · UFODrive

UFODrive

"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"

Liza Moiseeva

Liza Moiseeva

CMO · Commons

Commons

"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."

Marcus Vitelli

Marcus Vitelli

Brand Executive · Flexciton

Flexciton

"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."

Gerry White

Gerry White

Global Growth · Mirador

Mirador

"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."

Tim Sater

Tim Sater

Marketing Lead · Provenance

"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"

John Outwater

John Outwater

Data Visualization · Renoster

Renoster

"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"

Ben Leftley

Ben Leftley

Senior Delivery Manager · Unmind

"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"

Indra Basak

Indra Basak

Marketing · PreciX

PreciX

"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."

Miles Owen

Miles Owen

Head of Digital · FMpay

"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."

Karin Young

Karin Young

Psychotherapist · Karin Counselling

Karin Counselling

"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"

Taita Ngetich

Taita Ngetich

CEO · Synnefa

Synnefa

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Carla Nassisi

Growth · Briink

Briink

"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."

Isabelle Krauze

Isabelle Krauze

UX Lead · LLInformatics

LLInformatics

"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."

Diana Donaldson

Diana Donaldson

CEO · Be Indigo

Be Indigo

"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"

Eliza Gerland

Eliza Gerland

Strategic Marketer · UFODrive

UFODrive

"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"

Liza Moiseeva

Liza Moiseeva

CMO · Commons

Commons

"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."

Marcus Vitelli

Marcus Vitelli

Brand Executive · Flexciton

Flexciton

"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."

Gerry White

Gerry White

Global Growth · Mirador

Mirador

"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."

Tim Sater

Tim Sater

Marketing Lead · Provenance

"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"

John Outwater

John Outwater

Data Visualization · Renoster

Renoster

"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"

Ben Leftley

Ben Leftley

Senior Delivery Manager · Unmind

"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"

Indra Basak

Indra Basak

Marketing · PreciX

PreciX

"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."

Miles Owen

Miles Owen

Head of Digital · FMpay
Need a website or system?

Let's talk about it

Ready to redesign your website? Book a free 15-minute call and I'll walk through what your site needs.

Website Redesign FAQs

Common questions about website redesign services: timelines, SEO impact, costs, and platform migration.

4-8 weeks for a typical business site. Phased delivery means your most important pages go live in 2-3 weeks.

Not if done right. I preserve URL structures, implement proper 301 redirects, maintain schema markup, and launch in phases so Google never sees a broken site.

Depends on scope and page count. A typical business site redesign (10-20 pages, CMS, responsive) starts at £3,500-£8,000. Book a call for a fixed quote after audit.

Yes. I specialise in Webflow but also work with Framer, Sanity, and headless stacks. If you're moving from WordPress, Wix, or Squarespace, I handle the migration.

The audit answers this. Most sites need 30-50% of pages redesigned, not 100%. I don't sell you work you don't need.
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