Help useful content show up in AI search

I improve the content, evidence, crawlability and measurement behind AI search visibility. No special schema tricks and no promise that a model will name you.

Discuss search visibility See SEO and CRO

Useful source pages supporting an answer in AI-assisted search

Plain English

AEO is still SEO

AEO is a useful name for work focused on AI-assisted search, but it is not a separate set of magic tactics. Google's own guidance says its generative search features use the same core ranking and quality systems as Search, with no special optimisation required.

That makes the job refreshingly practical. Create something useful, make it available to crawlers, connect it clearly to the rest of the site, and give the visitor a good experience. The answer surface is newer, but the website still has to deserve discovery.

You can read Google's guidance for generative AI search or see my Webflow SEO work for the platform-specific implementation.

Original value

Give answer systems something worth citing

The strongest source is usually the page that contributes something other pages cannot. That could be your own data, a working calculator, first-hand testing, screenshots from the real process, a clear opinion, or a comparison based on direct experience.

I use customer questions and search data to find the need, then work out what evidence the business can add. I do not split one idea into dozens of keyword variants, rewrite paragraphs into artificial chunks, or refresh a date without improving the substance.

The result should work as a page for a person even if no AI system ever cites it. That standard keeps the content useful across ordinary search, social sharing, sales conversations, and future discovery tools.

Technical access

Make the evidence easy to reach and understand

Important information needs to be present in accessible text, linked from relevant pages, available to the crawlers you want to support, and backed by a clear canonical URL. Images and video can strengthen the page when they show the work rather than decorate it.

I check crawl rules, rendering, internal links, page experience, duplicate content, and whether the visible content can be understood without an interaction hiding the main answer. Structured data is used when it matches the page and supports a real search feature, not because every page needs schema.

When a genuine content pattern can scale, the programmatic Webflow service turns it into a controlled publishing system without creating empty pages.

Measurement

Measure visibility, then follow it to revenue

Google's Generative AI performance report in Search Console shows impressions by page, country, date, and device for supported features. I connect that visibility to analytics, enquiries, booked calls, trials, or sales so the reporting does not stop at an impression count.

Other answer tools expose different levels of referral and citation data. I use the signals that are available, track a stable sample of commercially relevant questions, and treat third-party data as research rather than a hidden score. DataForSEO can help reveal query and results-page patterns, but it cannot tell us what an AI system will choose next.

The combined SEO and CRO service covers the full path from search demand to customer action.

AEO Services

Find the real question, create a better source, and measure what follows.

Find Buyer Questions
Use customer language, search evidence, sales conversations, and current visibility to choose questions worth answering.
Create the Better Source
Build a useful page around first-hand evidence, clear writing, relevant media, and sound technical foundations.
Measure Customer Value
Track observable search visibility and referrals, then judge the work by qualified visits, enquiries, and revenue.

Have a project in mind?

Tell me what you need to build or improve.

Share the goal, the problem and what you already have. I will suggest a practical next step.

Send me the brief Book a 15 min call

Selected work

Selected websites, apps and connected systems

See all work

TOSH Space

Creative coworking with TOSH Space

→

Ficus Health

Ficus Health: I Built the Site for a 120-Clinic AI Platform

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Creative Balcony

Full-service agency with Creative Balcony

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Fresh Squeezed Ideas

Healthcare CX with Fresh Squeezed Ideas

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Listing Monster

Listing Monster AI e-commerce platform

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Telecoms World

Powering Telecoms World Forms and CMS

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Ryan Walton

Paid social with Aura Ads

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WithPower

Clinical trials with WithPower

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DeskLodge

DeskLodge coworking and meeting spaces

→

The Glasgow School of Arts

Creative education with Glasgow School of Art

→

FMpay

Secure payment solutions with FMpay

→

Mirador Local

Mirador Local Google Business Profile platform

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Log my Care

UK care management software with Log my Care

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Sanchali Pal

Climate action with Commons.earth

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Cooper Parry

Finance leaders community with Tech CFO

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Precix

Precix mobility wearables

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Testimonials

What clients say

"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."

Karin Young

Psychotherapist · Karin Counselling

"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"

Taita Ngetich

CEO · Synnefa

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Growth · Briink

"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."

Isabelle Krauze

UX Lead · LLInformatics

"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow - it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."

Diana Donaldson

CEO · Be Indigo

"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"

Eliza Gerland

Strategic Marketer · UFODrive

"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"

Liza Moiseeva

CMO · Commons

"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."

Marcus Vitelli

Brand Executive · Flexciton

"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."

Gerry White

Global Growth · Mirador

"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."

Tim Sater

Marketing Lead · Provenance

"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"

John Outwater

Data Visualization · Renoster

"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"

Ben Leftley

Senior Delivery Manager · Unmind

"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"

Indra Basak

Marketing · PreciX

"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."

Miles Owen

Head of Digital · FMpay

Karin Young

Psychotherapist · Karin Counselling

Taita Ngetich

CEO · Synnefa

Carla Nassisi

Growth · Briink

Isabelle Krauze

UX Lead · LLInformatics

Diana Donaldson

CEO · Be Indigo

Eliza Gerland

Strategic Marketer · UFODrive

"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"

Liza Moiseeva

CMO · Commons

Marcus Vitelli

Brand Executive · Flexciton

Gerry White

Global Growth · Mirador

"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."

Tim Sater

Marketing Lead · Provenance

John Outwater

Data Visualization · Renoster

Ben Leftley

Senior Delivery Manager · Unmind

Indra Basak

Marketing · PreciX

Miles Owen

Head of Digital · FMpay

Karin Young

Psychotherapist · Karin Counselling

Taita Ngetich

CEO · Synnefa

Carla Nassisi

Growth · Briink

Isabelle Krauze

UX Lead · LLInformatics

Diana Donaldson

CEO · Be Indigo

Eliza Gerland

Strategic Marketer · UFODrive

"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"

Liza Moiseeva

CMO · Commons

Marcus Vitelli

Brand Executive · Flexciton

Gerry White

Global Growth · Mirador

"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."

Tim Sater

Marketing Lead · Provenance

John Outwater

Data Visualization · Renoster

Ben Leftley

Senior Delivery Manager · Unmind

Indra Basak

Marketing · PreciX

Miles Owen

Head of Digital · FMpay

Karin Young

Psychotherapist · Karin Counselling

Taita Ngetich

CEO · Synnefa

Carla Nassisi

Growth · Briink

Isabelle Krauze

UX Lead · LLInformatics

Diana Donaldson

CEO · Be Indigo

Eliza Gerland

Strategic Marketer · UFODrive

"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"

Liza Moiseeva

CMO · Commons

Marcus Vitelli

Brand Executive · Flexciton

Gerry White

Global Growth · Mirador

"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."

Tim Sater

Marketing Lead · Provenance

John Outwater

Data Visualization · Renoster

Ben Leftley

Senior Delivery Manager · Unmind

Indra Basak

Marketing · PreciX

Miles Owen

Head of Digital · FMpay

Have something to build or improve?

Let's talk about it

Tell me what your customers ask and what your site currently offers. I will help find the most useful place to start.

hello@derrick.dk

AEO Services FAQs

Straight answers about AI search visibility, structured data, measurement, and what can actually be promised.

Answer engine optimisation, often shortened to AEO, is a label for improving how useful content can be discovered and referenced in AI-assisted search. It is not a separate technical system. The foundations are still good SEO, original information, crawlable pages, clear evidence, and a useful experience after the click.

Start by publishing information that is genuinely useful and difficult to replace: first-hand experience, original data, working tools, clear comparisons, or a well-supported point of view. Then make sure the page is indexable, internally linked, technically sound, and easy for people to use.

The foundations overlap. SEO covers discovery across search results, while AEO focuses attention on AI-generated answers and their supporting links. The content should not be rewritten for a machine. The practical difference is which surfaces we monitor and how we connect that visibility to customer actions.

Structured data can support eligible search features when it accurately matches the visible page. It is not required for Google's AI features, there is no special AI schema, and adding more markup does not make a page worth citing. I use it where it has a clear purpose.

For Google, I use Search Console's Generative AI performance report alongside page and conversion data. For other answer tools, I use referral analytics and a consistent sample of relevant prompts where reporting allows. Third-party search data can reveal opportunities, but it cannot guarantee a citation or expose an AI system's internal ranking logic.

No. No consultant controls which sources an AI system chooses. I can improve the quality, accessibility, and evidence behind your pages, remove technical barriers, and measure the visibility and customer activity we can observe.

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