I designed and built the FSi CX marketing site for Fresh Squeezed Ideas, a healthcare customer experience consultancy partnering with the world's leading pharma companies to reimagine how HCPs, patients, and payers experience care. Working in Figma, I created a clean, content-focused design system built around clear hierarchy, scannable layouts, and consistent UI components, ready for a content-heavy Webflow build.

As the Webflow designer and developer on the project, I implemented custom animations, bespoke script integrations, and a full content migration from their previous platform, with a CMS structured around case studies, CX offerings, and thought leadership.

Conversion rate optimisation shaped the contact and case study journeys with cleaner paths and sharper CTAs. Technical SEO was implemented end to end: semantic markup, fast Core Web Vitals, structured data, an optimised sitemap, and proper canonical URLs. The result is a polished Webflow build that gives FSi CX (Fresh Squeezed Ideas) a digital presence fit for partners like Moderna, Gilead, and Novo Nordisk.

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