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Website and ordering API case study

A website and phone number ordering flow for Telecoms World

I built the marketing website and connected its phone number ordering API, from the number selector through checkout, alongside HubSpot forms and ongoing site support.

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Telecoms World: Website and ordering API case study
Client
Telecoms World
Work
Website, ordering API and ongoing maintenance
Website traffic
Around 50k monthly visits
Built withHubSpotWebflow
01

A marketing website with an ordering system behind it

I built Telecoms World’s marketing website and integrated its telephone number ordering API. The work covered the number selector, passing the selected number through to checkout, and connecting the ordering flow to the company’s backend system.

My work also covers day-to-day maintenance, script management and HubSpot form integrations. Alongside the engineering, I built calculators, interactive forms and animations, and produced the site graphics.

Project scope

  • Website
  • ordering API
  • ongoing maintenance
  • Website development
02

Keeping a busy ordering journey dependable

With around 50,000 visits a month and frequent telephone number orders, the site needed to make the path from choosing a number to checkout straightforward and reliable. The marketing pages, interactive elements and ordering API had to work together.

Visitor attribution also needed to carry through the journey. I handled cookies and tracking so users were correctly attributed as they moved through the ordering flow.

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03

Connecting number selection, checkout and the backend

I integrated the number selector with Telecoms World’s telephone number ordering API and passed the selected details through to checkout. I worked with ECCE as a technology partner to connect this flow to the backend system.

HubSpot form integrations supported enquiries elsewhere on the site. I managed the scripts across the website and maintained the connections as part of the ongoing work.

Calculators, interactive forms, animations and site graphics formed another part of the build, bringing the technical ordering flow and the public marketing website together.

04

A complete ordering flow with ongoing ownership

The delivered work connects the marketing website, phone number selection, checkout and backend into one ordering journey, with visitor attribution carried through the process.

My responsibility extends beyond the initial build: maintaining the website, managing scripts and forms, and developing its interactive and visual content as the business needs it.

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