Webflow design, build, and a year of ongoing support for DeskLodge, a UK coworking and meeting space network, expanding their marketing site with new pages, performance tuning, and CMS-driven content.
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BEMDeskLodge is a vibrant network of coworking spaces and meeting venues across the UK, designed to foster creativity, productivity, and community. I worked with the DeskLodge team to design and develop a large set of new pages in Figma and Webflow, expanding the marketing site to better showcase their locations, meeting rooms, and offerings to a growing member base.
The challenge was matching their bold, energetic brand with consistent, conversion-focused layouts that work seamlessly within the existing Webflow build. I extended their Webflow CMS to support location-specific content, meeting room types, and ongoing campaign pages, giving the DeskLodge team a structured way to manage every venue from one place.
Following the initial rollout, I provided ongoing Webflow maintenance and enhancements over the course of a year, covering content updates, responsive improvements, performance tuning, and UX refinements. The result is a Webflow website that has stayed fresh, fast, and conversion-ready across multiple campaign launches and venue additions.
DeskLodge had a bold, energetic brand that genuinely matched the personality of their coworking spaces: creative, community-driven, welcoming, and slightly unconventional in the best way. But their website wasn't keeping pace with their growth.
As they added new locations and new types of meeting spaces across the UK, the existing page templates couldn't showcase the variety and character of each venue effectively. The soul of the brand was getting lost in layouts that had been built for a smaller operation.
The challenge was marrying their distinctive brand voice with conversion-focused layouts. DeskLodge wasn't competing on being the cheapest coworking option in any of their markets; they were competing on vibe, on community, on the quality and character of their spaces. The website needed to make you want to be there.
It needed to convey energy and personality while still functioning as a practical tool for someone comparing meeting rooms and making a booking decision.
They also needed a CMS structure that could handle location-specific content, different meeting room types, and ongoing campaign pages, all managed from one Webflow dashboard by a small team that didn't have time for complicated content workflows or the budget for ongoing developer dependency every time a new venue opened.
A rough brief is enough. Share the goal, the current setup and the part that needs the most attention.
I designed and developed a large set of new pages in Figma and Webflow, extending their existing build to better showcase locations, meeting rooms, and the community energy that makes each DeskLodge venue feel distinct rather than cookie-cutter. The layouts balance bold brand expression with clear conversion paths: book a tour, enquire about a specific meeting room, check availability at your nearest location.
I extended their Webflow CMS to support location-specific content, meeting room types, and campaign pages. This gave the DeskLodge team a structured way to manage every venue from one dashboard, with templates that automatically pull the right content and imagery for each location page without requiring the team to build pages from scratch every time.
Following the initial rollout, I provided ongoing maintenance and enhancements over a full year: content updates, responsive improvements, performance tuning, and UX refinements tied to campaign launches and new venue additions. The work was continuous but always focused on keeping the site fast, fresh, and conversion-ready across every location page.
DeskLodge now has a website that matches the energy of their spaces and makes it easy for prospective members to explore locations, compare meeting rooms, and take the next step. The site converts interest into bookings without losing the brand personality that sets DeskLodge apart from corporate serviced office competitors.
The CMS structure means the team can add new venues and update location content without structural rebuilds or developer intervention, which matters as DeskLodge continues to expand their UK network of coworking spaces.
A year of ongoing refinement has kept the site performing well through multiple campaign launches and venue additions. The Webflow build has proven durable, scalable, and easy to maintain, exactly what a growing coworking brand needs from their digital platform.
