BEM
BEM stands for block, element and modifier. It's a naming convention that breaks things down into little, reusable pieces.
Client First
Any professional Webflow developer should have this. A Google chrome extension that adds missing Webflow functionality.
Class naming integrations and systems bring order to Webflow development chaos through standardized CSS naming conventions like BEM (Block Element Modifier) and Client-First. These methodologies transform how developers organize, scale, and maintain Webflow projects by establishing predictable, logical patterns for naming classes.
Client-First, specifically designed for Webflow's visual workflow, provides a comprehensive framework that balances developer efficiency with designer friendliness. By following consistent naming rules, teams eliminate confusion, accelerate development, simplify collaboration, and make projects infinitely more maintainable over time. Tools like Finsweet's Client-First system include utility classes, naming guidelines, and best practices that have been battle-tested across thousands of Webflow projects.
For agencies managing multiple client sites, class naming conventions become the difference between chaos and control. They enable seamless team collaboration, smooth client handoffs, and confident project scaling. For freelancers, they demonstrate professionalism and make returning to old projects painless. Whether you're building your first Webflow site or your hundredth, adopting a proven class naming system is one of the smartest investments you can make in your development workflow.
A class naming convention is a systematic approach to naming CSS classes in Webflow that makes your project organized, scalable, and easier to maintain. Popular conventions like BEM or Client First establish predictable patterns that any developer can understand.
Client First is specifically designed for Webflow's visual workflow, making it the preferred choice for most Webflow developers. BEM works well if you're already familiar with it or work across multiple platforms. Both prevent naming chaos in large projects.
Consistent class naming reduces confusion, speeds up development, simplifies team collaboration, and makes client handoffs smoother. It prevents class bloat, improves code readability, and ensures projects remain maintainable as they scale over time.
While possible, it's time-consuming and risky. If you must switch, use Finsweet Extension's class renaming tools to bulk-update classes systematically. It's far better to choose your convention before starting and stick with it throughout the project lifecycle.
Even small sites benefit from basic naming structure. What starts small often grows, and establishing good habits early prevents technical debt. At minimum, use descriptive, consistent names that clearly indicate an element's purpose and location.
Clone the Client First style guide from Finsweet to see the system in action. Study the documentation, watch tutorial videos, and practice on personal projects before applying to client work. Many agencies also share their internal naming guidelines publicly.
