Mailchimp
Mailchimp, an oldie but a goodie, provides everything you need to create email marketing campaigns.
Mailerlite
Any professional Webflow developer should have this. A Google chrome extension that adds missing Webflow functionality.
Sendinblue
From email marketing to transactional emails, we've got you covered. A robust all-in-one toolset for ecommerce, blogs, and more.
Email integrations connect Webflow sites with email marketing platforms, transactional email services, and newsletter tools to power communication strategies. From Mailchimp and ConvertKit for marketing campaigns to SendGrid and Postmark for transactional emails, these integrations turn Webflow forms into powerful lead generation and customer communication systems.
Proper email integration enables automatic subscriber management, segmented email lists, welcome sequences, abandoned cart recovery, order confirmations, and sophisticated email automation—all triggered by Webflow site interactions. Combined with tools like Zapier, even complex email workflows become accessible to non-technical users.
For e-commerce sites, email integration is essential for customer retention and repeat purchases. For content creators, it builds owned audiences independent of social platforms. For service businesses, it nurtures leads and maintains client relationships. Whether you're building an email list from scratch or managing sophisticated nurture sequences, email integrations transform your Webflow site from a passive presence into an active growth engine.
Connect form submissions to your email platform (Mailchimp, ConvertKit, Klaviyo) via Zapier, native integrations, or embed signup forms directly. Use Webflow's native form notifications for simple needs, or connect to ESP APIs for advanced segmentation and automation.
Webflow can send form notification emails but isn't an email marketing platform. For newsletters and campaigns, integrate with dedicated email services like Mailchimp, SendGrid, or Postmark via APIs, Zapier, or embedded signup forms that sync subscribers.
Mailchimp for beginners and small lists, ConvertKit for creators, Klaviyo for e-commerce, SendGrid for transactional emails, and Postmark for reliable delivery. Choose based on your needs: marketing automation, newsletter focus, e-commerce integration, or transactional reliability.
Build custom popups using Webflow interactions and forms, use tools like OptinMonster or Privy for advanced features, or embed your email provider's native popup widgets. Balance conversion optimization with user experience—don't make popups annoying.
Yes! Use UTM parameters in email links to track traffic in Google Analytics, implement conversion pixels for email platforms, and connect Webflow forms to your email tool for signup tracking. Most email platforms provide analytics dashboards for campaign performance.
Add clear consent checkboxes to forms, implement double opt-in for subscriptions, include unsubscribe links in every email, maintain compliant privacy policies, use reputable email platforms with GDPR/CAN-SPAM compliance built-in, and never buy email lists.
