I work across strategy, design, code and measurement. The stack changes, but the goal stays simple: build something useful, easy to run and ready to improve.
A website or app has to explain the offer, support the customer journey and fit the way the business actually works. That usually crosses the line between marketing and engineering.
I can help shape the message, design the experience, build it, connect the surrounding systems and use real behaviour to decide what happens next. That wider view is often more valuable than loyalty to any one platform.
Connecting forms, content and the systems behind the website is part of the build. These projects show that work in use.
Telecoms World
I connected the phone number ordering API from the number selector through checkout, working with ECCE on the backend connection. The wider work includes HubSpot forms, script management and ongoing maintenance.
View Telecoms World work
Aura Ads
A Webflow migration paired with a structured CMS and connected Airtable workflows, bringing the website and content operations into the same system.
View Aura Ads workSend me your website, the tools involved and where the handoff needs to improve. We can work out the scope from there.
These are tools I work with, not a fixed recipe. I choose and combine them according to the audience, product, team and stage of the business.
Clarify the audience, message, structure and product flow before committing to a build.
Choose a website or app stack that fits the product, the team and the way it needs to change.
Connect behaviour, enquiries and pipeline so improvements are based on evidence.
Keep delivery organised, communication clear and the systems behind the customer experience reliable.
Use agents and connected tools where they improve delivery, research, testing or repeatable operations.
Tell me what you are building, what already exists and where the current setup is getting in the way.
I start with the audience, commercial goal and working constraints. The platform follows from that decision, not the other way around.
A clever stack is not useful if the team cannot update it, understand it or keep it healthy after launch.
Analytics should answer real questions about behaviour, conversion and pipeline, rather than produce another dashboard nobody uses.
Agents can make delivery faster and remove repetitive work. Important decisions, quality checks and consequential actions still need clear human ownership.
From the work
Practical notes on websites, apps, product growth, search and AI-assisted delivery.
All insightsOpinions
Google’s News AI pilot now covers more than 400 publications. Who gets in, who sets the price and what happens to the people outside the deal?
Opinions
Publishers are restricting the archive reporters use to check the past. I understand the fear of AI scraping. I think the public record deserves a better answer.
Guides
Two empty lists can need different actions. Try a working example, then review first use, filters, sample data and the difference between zero and unknown.
Need a website or app built, improved, managed or automated? Tell me what is getting in the way and I’ll help you work out the next step.
