10 Webflow SEO metrics to track your site

October 25, 2022
6 mins

If you're running a website on Webflow, then it's important to track your Webflow SEO performance and make sure you're on the right track. In this blog post, we'll discuss 10 SEO metrics that you should be tracking in order to ensure your website is performing well.

10 Webflow SEO metrics to track your site

If you're running a website on Webflow, then it's important to track your Webflow SEO performance and make sure you're on the right track. In this blog post, we'll discuss 10 SEO metrics that you should be tracking in order to ensure your website is performing well.

We'll also show you how to track these metrics using Webflow's built-in tools. Let's get started!

10 Reasons You Need To Track Your Webflow SEO Performance

It's no secret that search engine optimization can have a huge impact on the success of your website. But without regularly tracking your SEO performance, it can be difficult to know where to focus your efforts and make improvements.

Here are just a few reasons why tracking your SEO is crucial:

1) Monitor Keyword Search Rankings

As a business owner, you want to make sure that your website ranks highly on search engines like Google. This is where a keyword rank monitor and Google keyword planner can come in handy.

Tracking and analyzing your website's performance for specific keywords can give you valuable insights into your SEO strategies and how they are impacting your rankings.

With this information, you can determine what changes need to be made in order to improve your rankings and attract more potential customers to your website.

2) To Identify Technical Errors

Keeping track of your webflow SEO performance can offer valuable insights into how well your site is performing in search engines. By identifying any technical errors, such as broken links or duplicate content, you can make timely fixes to improve your search ranking and ensure that users have a positive experience on your website.

3) To Stay Up-To-Date With Google Algorithm Updates

Google is constantly changing its algorithms, which can impact the way your website ranks on search engines. Tracking your SEO performance will help you stay up-to-date with these algorithm updates and make the necessary changes to ensure that your website continues to rank highly.

4) To Measure The Success Of Your SEO Strategies

Are the SEO strategies you're using working? The only way to know for sure is by tracking your SEO performance and comparing it over time. This will give you a clear picture of your website's progress and allow you to adjust your strategies accordingly.

5) To Generate More Traffic

Ultimately, the goal of SEO is to generate more traffic to your website. By tracking your SEO performance, you can see how effective your strategies are at driving traffic and making conversions.

With this information, you can make the necessary changes to increase traffic and boost your bottom line.

6) To Improve User Experience

SEO isn't just about improving your rankings. It's also about providing a better user experience for those who visit your website. By tracking your SEO performance, you can identify areas where your website needs improvement and make the necessary changes to provide a better experience for users.

7) To Stay Ahead Of The Competition

If you're not tracking your SEO performance, then you're at a disadvantage compared to your competitors. Those who are following their SEO can quickly identify areas of improvement and make the necessary changes to stay ahead of the competition.

8) To Save Money

By tracking your SEO performance, you can save money by avoiding unnecessary expenses. For example, if you're paying for an SEO service that isn't providing results, then you can discontinue that service and invest your money elsewhere.

9) To Make Informed Decisions

When it comes to making decisions about custom websites, it's important to have all the facts. Tracking your SEO performance will give you the data you need to make informed decisions about your website and your business.

10) To Grow Your Business

Ultimately, tracking your SEO performance is crucial for growing your business. By monitoring your website's progress and making necessary changes, you can attract more visitors, generate more traffic, and boost your bottom line.

So if you're not already tracking your SEO performance, now is the time to start. Doing so will give you valuable insights into your website's progress and help you make the necessary changes to grow your business.

Ten SEO Metrics To Track Webflow Website Performance

As a website owner, it can be challenging to determine which metrics to track in order to gauge your SEO performance. However, there are 10 key indicators that can give you a clear picture of how well your site is performing:

1. Keyword Ranking

When it comes to optimizing a webflow site for search machines, keyword ranking is one metric worth paying attention to. This refers to the position of a specific keyword or phrase in the search engine results pages (SERPs).

A higher ranking indicates that your website appears at the top of the SERPs for that keyword, driving more organic traffic to your site. However, it's important to keep in mind that keyword ranking can fluctuate over time and may not tell the whole story. That's why it's crucial to track other metrics as well, such as bounce rate, conversions, and overall organic traffic.

Overall, monitoring your keyword rankings can be a helpful tool in gauging the performance of your website's SEO efforts.

How To Track Your Keyword Rankings

Keeping track of your keyword rankings on your Webflow website is important for informing your SEO method. Fortunately, there are several tools available to help you track and monitor these rankings.

First, consider setting up Google Search Console, a free service from Google that allows you to see how your website appears in search results and monitor your traffic. You can also use a paid tool such as SEMrush or Moz's Keyword Explorer to track specific keyword rankings and see how they change over time.

It's important to regularly check these results and adjust your SEO strategy accordingly. You can adjust by investing in keyword research tools and making sure your keywords appear in the title tags, meta descriptions, and alt tags of your articles. Your meta description and title tag play a vital role in helping Google rank your keywords.

2. Organic Traffic

When tracking the performance of a webflow site, one important metric to pay attention to is organic traffic. This refers to the visitors who come to the website through search results, as opposed to those who are directed there through ads or links on other sites.

Increasing organic traffic can have a big impact on the success of a website, as it indicates that it is ranking highly in relevant searches. This can lead to higher numbers of qualified leads and conversions.

There are a variety of techniques, such as keyword optimization and backlinking, that can be used to improve organic traffic. It's essential to keep an ongoing focus on this metric and continuously work towards increasing it for sustained success.

How To Track Your Organic Traffic

Are you curious about where your organic traffic is coming from on your Webflow website? Fortunately, there are a few easy ways to track this information.

Google Analytics is a great (free!) tool that allows you to track the sources of your website visitors, including search engines, social media platforms, and referral sites. In order to access this information, simply log into your Google Analytics account and navigate to the "Acquisition" section. Under "All Traffic," click on "Channels," and you will see a breakdown of the sources of your organic traffic.

Another option is to use UTM parameters in your URLs to track specific links and campaigns. By adding these parameters to the end of your links, you can see additional data in your Google Analytics reports.

Keeping tabs on organic traffic can help you gain valuable insights into what content and promotions are resonating with audiences and driving traffic to your website.

3. Website Health Score

One important metric to track when it comes to the performance of a webflow SEO is its health score. This score, which can be found in Webflow's SEO toolkit, takes into account various factors such as page load speed, mobile responsiveness, and URL structure.

Keeping an eye on this number can help identify potential issues that may affect the website's search positions. For example, a low health score may indicate that a website needs to work on improving its page load speed. This not only helps enhance user experience but is also a major factor in how websites are ranked by search tools.

In addition, monitoring the health score can also help ensure that the website is properly optimized for mobile devices, as more and more users are accessing the internet through their phones and tablets.

Overall, regularly checking the website's health score and taking steps to improve it can have significant benefits for a website's search engine optimization efforts. Do not underestimate the importance of this metric in tracking webflow website performance.

How To Track Your Website Health Score

One metric that can help gauge the overall health of a website is its Website Health Score, and thankfully there are easy steps to track it on Webflow:

First, navigate to the dashboard for your specific website on Webflow and click “site settings” in the top right corner. From there, scroll down to find “website health score” on the left-hand sidebar and click it.

This will bring up a graph showing your website’s score over time as well as a list of any issues that might be affecting your score.

To address these issues, click on them individually to see more details and suggested steps for resolving them.

Additionally, at the top of this page is a “re-run test” button which will update your score with any recent changes you may have made to improve it.

4. Total Clicks Score

When it comes to tracking the performance of your website, another metric you might consider is total clicks. This number reflects the total number of clicks on all links on your website, including both internal and external links.

By comparing the total clicks over time, you can see whether or not your website is attracting more attention and engagement. This metric can also be used in conjunction with other metrics, such as bounce rate and average time on site, to get a comprehensive picture of your web traffic and user behavior.

Additionally, focusing on increasing the total number of clicks on your website can help with SEO - the search engine often sees a higher level of engagement as a signal of high-quality content. Ultimately, keeping an eye on your website's total clicks can give valuable insight into its overall effectiveness and success.

How To Track Your Total Clicks Score

One of the simplest ways to track the total number of clicks on your Webflow website is through Google Analytics. First, you'll need to add the correct tracking code to your site's custom code settings.

Once this is done, navigate to the Behavior section and click on Site Content. You can select All Pages from there and then click on the Secondary Dimension button. In the dropdown menu, select Event Label and you should see a list of all click events on your website, along with their corresponding total number of clicks.

Another option is to integrate Webflow's built-in Click Tracking feature into your website's design. This allows you to see click data for specific elements within your site's pages, such as buttons or links.

To set this up, simply select an element and go to its Interactions tab. Then, select the + trigger button and choose Clicks as the trigger event. Finally, choose a relevant action – such as adding a class – and save your changes.

You can use Google Analytics or Webflow's interaction panel to view the total number of clicks for each element that has been tracked in this way. Using these methods, you can easily keep track of your website's total click score and even perform an on-page optimisation.

5. Core Web Vitals

As a business owner with a website, it's important to not only keep track of your website traffic but also monitor the performance of your website. This is where the new Core Web Vitals metrics come in.

These metrics, introduced by Google as part of its page experience update, measure the loading speed, interactivity, and stability of a webpage. As such, they provide valuable insights into how easily and effectively users can navigate and engage with your website.

And with search engines taking these metrics into account for their rankings, improving them can have a direct impact on your search engine optimization efforts. So make sure to keep an eye on these Core Web Vitals and work on improving any areas that may be lagging. Your website - and your business - will thank you for it.

How To Track Core Web Vitals

Google Search Console offers a Core Web Vitals report that measures the "real-world speed" of your site on mobile and desktop devices. Additionally, PageSpeed Insights is a tool that provides specific suggestions for improving your core web vitals, such as optimizing images and minifying CSS.

Third-party tools like GTmetrix and WebPageTest can also be useful for tracking these vitals. It's important to note that these metrics are constantly evolving, so it's important to stay up to date with any changes and regularly revisit your core web vitals.

By actively tracking and improving these metrics, you can ensure a high-performing and enjoyable experience for visitors to your website.

6. Engagement Metrics

As a website owner, it's important to track performance metrics in order to see what is working and what areas may need improvement. One metric to pay attention to is engagement metrics, which measure the level of interaction that users have with your website.

These include metrics such as:

  • Time spent on the web page: measures the amount of time a user spends on a certain page or website.
  • Bounce rate: refers to the percentage of users who navigate away from a website after viewing only one page.
  • Pages per session: this indicates the average number of web pages that a visitor views during their time on the site.

Tracking these metrics can provide valuable insights into how your website is performing and how well it is engaging visitors.

For example, a low time spent on a page or a high bounce rate may indicate a need for improvements in website design or content. On the other hand, a high number of pages per session could signal compelling content that keeps readers engaged and encourages them to explore more of your site.

By tracking engagement metrics, you can make informed decisions to improve the overall performance of your website.

How To Track Your Engagement Metrics

Are you wondering how well your website is performing and engaging your audience? Luckily, tracking engagement metrics on your Webflow website is easy and informative.

First, log into your Webflow account and select the "Analytics" tab in the top navigation bar. From there, navigate to the "Engagement" subsection to see a variety of metrics, including pageviews, average session duration, and bounce rate. It's also possible to toggle between specific dates or view data from a longer period of time.

In addition to these basic measures, Webflow also allows you to track events such as button clicks or form submissions for more specific information about user behavior on your website. By regularly checking and analyzing these metrics, you can make informed decisions about your website's design and content strategy.

7. Organic Conversions

When it comes to tracking the success of your website, organic conversions can be a valuable metric to measure. An organic conversion occurs when a user clicks on your website from an organic search result, rather than through paid Google ads or a direct link.

Not only do these conversions demonstrate that your SEO efforts are paying off, but they also tend to have higher conversion rates as the user has actively sought out your website. Tracking organic conversions can give you insight into which keywords and content strategies are driving traffic to your website and resulting in conversions.

As you monitor this metric over time, you may adjust your strategy for maximum search visibility and return on investment. Overall, keeping track of organic conversions can provide valuable information about the performance of your website and its effectiveness in reaching potential customers through organic Google search results.

How To Track Organic Conversions

Tracking your organic conversions can give you valuable insight into where your visitors are coming from and how they interact with your site. To start, set up the Google Search Console and verify that it's connected to your website.

Once that's done, you can use analytics tools like the landing web pages report or the search queries report to see which specific pages and keywords are driving organic traffic. From there, you can fine-tune your SEO strategy to attract even more organic visitors.

Additionally, make sure to track conversion goals through Google Analytics, such as newsletter sign-ups or product purchases. By monitoring these goals, you can assess the effectiveness of your website's overall performance in attracting and converting organic traffic.

8. Index Coverage Reports

As a website owner, it is important to track various metrics in order to ensure your online presence is successful. One such metric is index coverage, which can be found through an SEO tool or search console.

This metric tracks how many of your website's pages are being indexed by search engines, giving you an indication of their visibility and discoverability. Index coverage can also highlight any potential crawl errors, allowing you to fix them and improve your overall performance.

Monitoring this metric on a regular basis can give insight into the success of your SEO strategies and help identify areas for improvement. Overall, index coverage is a valuable metric for tracking the performance of your website.

How To Track Index Coverage Reports

When it comes to analyzing the performance of your website, tracking index coverage reports is essential. Fortunately, Webflow makes it easy to do so.

First, navigate to the SEO tab on the dashboard of your website's project. From there, you'll see a button labeled "Request Indexing." Click this and Webflow will submit your site's pages to be indexed by search engines.

However, if you want more in-depth analysis, click on "Index Coverage" from the SEO tab. This will bring you to Search Console where you can see any crawl or indexing errors in real-time, as well as optimize for search engines by fixing those errors and submitting sitemaps or URL removals.

By regularly checking your index coverage reports and remedying any errors, you can ensure that search engine crawlers are accurately indexing your website.

9. Referring Domains

Referring domains refer to the number of websites that are linking to your website. This metric is a good indicator of your website's popularity and authority, as well as the reach of your marketing efforts.

In general, the more referring domains you have, the better. However, it's also important to focus on the quality of those links, rather than simply the quantity. A link from a high-quality website will carry more weight than a link from a low-quality website.

Therefore, when tracking this metric, it's important to look at both the number and quality of referring domains. By doing so, you can get an accurate picture of your website's popularity and how it stacks up against your competitors.

How To Check Referring Domains

There are a few different ways to check the referring domains for your website. The most common method is to use the Webflow Google Analytics tool.

To do this, simply navigate to the "Acquisition" tab and click on "All Traffic." From there, you'll see a list of all the referring domains, as well as the number of sessions and users they've brought to your site.

Another way to check referring domains is through a backlink analysis tool like Moz or Ahrefs. These tools can provide you with detailed information about the quality of each link, as well as other useful data such as anchor text and PageRank.

10. PageSpeed Insights

PageSpeed Insights is a Google tool that allows you to measure the performance of your website. This metric is important because it can have a direct impact on your website's ranking in search results.

In general, a higher PageSpeed score indicates a faster-loading website. Therefore, it's important to aim for a high score in order to improve your ranking and increase your chances of being found by potential customers.

There are a number of factors that contribute to your PageSpeed scores, such as server response time, image optimization, and minification of CSS and JavaScript files.

How To Improve PageSpeed Insights Score

Fortunately, there are a number of ways to improve your PageSpeed score. Some common methods include optimizing images, minifying CSS and JavaScript files, and using a content delivery network (CDN).

One of the easiest ways to optimize your website's performance is to use Webflow's built-in image optimization feature. This tool automatically compresses images, which can significantly reduce their file size without sacrificing quality.

To enable this feature, simply navigate to the "Images" tab in the settings of your project. From there, you'll see an option to "Optimize Images." Once this option is enabled, all new images that are uploaded to your project will be automatically compressed.

Tips For Improving The SEO of Your Webflow Site

Are you finding that your webflow site just isn't getting the attention or traffic it deserves? Improving the SEO performance of your site can go a long way toward increasing visibility and drawing in more visitors. Here are five ways to do just that:

1. Improve Your Page Title And Meta Description

First, make sure all of your page titles and meta descriptions are unique, descriptive, and SEO-friendly. This will make them stand out on search engine results pages.

2. Incorporate Your Keywords Appropriately

Secondly, incorporate appropriate keywords throughout your website content, including titles, headers, and alt tags for images.

3. Make The Website Fast And Mobile-Friendly

Third, ensure that your website loads quickly and is mobile-friendly; both of these factors play a role in SEO ranking.

4. Utilize Linking

Fourth, utilize internal linking to drive traffic to other pages on your website and keep users engaged for longer periods of time.

5. Consider A Blog Site

Finally, consider setting up a blog on your site and regularly posting high-quality content to attract readers and improve your overall domain authority.

By following these tips, you'll be well on your way to boosting the SEO performance of your webflow site.


These are just a few of the many SEO metrics that you should be tracking on a regular basis. By monitoring these metrics, you can get a better understanding of how your website is performing and take steps to improve your ranking in search results.

Do you have any questions about SEO metrics? Let us know in the comments below!

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