The majority of SEO best strategies are filled with outdated, inaccurate information. Then again, they may focus on topics that are relevant to only a small percentage of the readership. In other words, they are lists of SEO tips rather than best strategies. Anyone running a blog, ecommerce store, or brick-and-mortar business should follow an SEO strategy. Today, we'll cover the most essential best practices for your website.
All Pages Should have SEO Titles and Meta Descriptions
When a page appears on Google or another search engine, the SEO title and meta description are usually displayed. From the Page settings, you can update the SEO settings for each page in your project. Remember to publish your project after updating your SEO information.
In search results, the title tag is often used as the title. Keep it under 60 characters.
Results don't always include a meta description. In some cases, Google will show a snippet from a webpage containing the search term someone entered.
If your meta description shows up, it can really encourage people to click through to your page - especially if the description is relevant to the content of your webpage.
All Images Should Have alt texts
An alt tag (alternative text), also known as "alt attributes" or "alt descriptions," is used in an HTML code to describe the appearance and function of an image.
Alt text uses are:
- First and foremost, alternative text for photos is a web accessibility principle. Users with visual impairments using screen readers will receive an alt attribute to help them understand the on-page image.
- If an image cannot be loaded, alternative text will appear in its place.
- Search engine crawlers can better understand images with alt text, helping them to index them correctly.
You can improve user experience with alt text on your images, as well as gain both explicit and implicit SEO benefits. Including alt text may also contribute to image SEO.
Although image recognition technology has improved immensely over the years, search crawlers still aren't able to discern meaning from images on a website, so it's not advisable to trust them with interpretation. There is the risk of them not understanding or getting it wrong, so you might end up ranking for unintended keywords.
Create Proper URL structures
SEO-friendly URLs are short and keyword-rich. The title should mirror the URL. However, you should drop filler words to match your target keyword.
URLs for SEO: 3 Benefits
- Humans and search engines both benefit from a well-crafted URL that makes it easy to understand what the destination page will be about.
- Search engines use URLs to determine a particular page's relevance to a search query. While they do give weight to the authority of the overall domain itself, keyword use in a URL can also act as a ranking factor.
- When pasted into forums, blogs, social media networks, or other online forums, well-written URLs can serve as their own anchor text.
Use the Proper Header Tags
After you have optimized the page structure, let's tweak the page content. It is crucial to set up proper header tags (H1 to H6).
Search engines and readers can use title tags to process your page's content and understand how its content is related to each other. They provide information about the main topic and its subtopics.
Tip: Headings and subheadings can indirectly influence SEO by increasing time on page, which is a positive ranking signal. It takes only a few words to turn a visitor who is skimming into a reader who becomes absorbed in the content.
Make Sure Your Website is Navigable
An excellent user experience depends on the navigation of a website. An effective header and footer structure can also benefit SEO.
When reading a book, you can find information by using a table of contents, page number, or chapter title. Website navigation and information architecture serve the same purpose.
Create SEO-friendly blog posts
In other words, you want to publish content that search engines can understand and regular users will enjoy reading.
You can achieve it by doing three things:
- Copy should be well-structured to make it easy for the bots to read.
- Choose keywords that describe the content of the page (and those that people type into search engines when looking for the topic).
- Provide information that is digestible, useful, and engaging. Optimize your content for user experience signals, which are a group of behavioral factors that Google algorithms rely on to determine how readers interact with your site.
Get More Backlinks
Google's algorithm relies heavily on backlinks, which remain one of the most important ranking factors.
This is confirmed on Google's "How Search Works" page, where they state:
If other prominent websites on the subject link to the page, that’s a good sign that the information is of high quality.
Don't forget that this is about quality, not just quantity. Building backlinks from authoritative and relevant web pages is a good strategy.
Even a small amount of SEO knowledge can make a big difference, because search engine optimization is a complex field and is constantly evolving. Fortunately, there is free SEO education all over the web, including articles like this! (Yay!)
With this information and some practice, you'll be well on your way to becoming a savvy SEO strategist.