Webflow Vs Wix (2023): Which One Should You Choose?

October 7, 2022
7 mins

Webflow and Wix are ruling the game of no-code website builders. Still, you will end up with the debate of Webflow vs Wix. That is where this post comes into play. We will simplify the equation of Webflow vs Wix for you by tapping deep into these two tools. That will ultimately help you make an informed decision.

Webflow Vs Wix (2023): Which One Should You Choose?

No-code website builders are vital! However, there are so many website builders out there. That makes finding the right website builder pretty challenging for entrepreneurs. In fact, one can easily get into the ultracritical yet time-consuming task of comparing two. Cutting to the chase, Webflow and Wix are ruling the game of no-code website builders. Still, you will end up with the debate of Webflow vs Wix. That is where this post comes into play. We will simplify the equation of Webflow vs Wix for you by tapping deep into these two tools. That will ultimately help you make an informed decision.

First, let us begin by understanding Wix and Webflow.

Understanding Website Builders - Wix And Webflow

Time to tackle these tools separately in a simple way.

What Is Webflow?

Webflow is a no-code website builder and CMS. It is one of the most user-friendly platforms out there that comes with an interface similar to Photoshop.

So, if you are familiar with Photoshop, using Webflow will not be a problem for you. That makes it super easy to use; even for those who do not have any coding knowledge.

What Is Wix?

Wix is also a no-code website builder. It is quite user-friendly and comes with an intuitive editor for web design. The platform offers users a massive range of features. Also, it has an AI-powered assistant that makes creating a website easier than ever.

Wix is great for all sorts of websites. Be it an e-commerce site or a fashion blog, Wix has got you covered.

Next, let us round off the pros and cons of Wix and Webflow. It will help you a lot to settle the Webflow vs Wix debate. Plus, it is good to know about the both side of the coin!

Pros & Cons Of Webflow

Nothing helps better in choosing between two tools than a classic pros and cons list. First, below we have the pros and cons of Webflow.

Pros Of Webflow

All of these points speak the best of Webflow.

Freedom In Website Design

With a firm grasp of HTML, CSS, and JavaScript, Webflow allows you to go wherever your imagination takes you. Even if you don't write any code from scratch, you can create an engaging experience for website visitors.

Moving away from producing static websites, your web page will stand out and wow your audience. You'll never have to worry about breaking your code again when using Webflow since it's a no-code platform.

Webflow works diligently beneath the hood, with clean and semantic code that is always translated correctly.

Website & Code Align Well

Building a website the traditional way is painfully slow. Designers first have to create a wireframe and send it over to the developer. The developer then looks at those assets, translates them into code, and sends them back to the designer.

The designer has reviewed the entire project again and torn apart what needs improvement before sending feedback back to the initial coder. And we are right where we started--except now it's a time-consuming process just added days wasted going nowhere.

Webflow streamlines this issue to their visual canvas which allows designers to build websites that update in real time with any changes made. You can create sophisticated websites without touching a drop of code

Loads Faster With Cleaner Code Outcome

Webflow is different from other website builder tools because it doesn't add unnecessary code to your website. This means that your site will be powered by clean HTML, CSS, and JavaScript, which will make your site run faster.

Digital Marketers Can Get Customized SEO Settings

Webflow allows you to access all of the on-page SEO settings you'll need in a matter of moments. Based on the fields you create and define, meta titles and descriptions are automatically generated for CMS content.

All Webflow websites are secured with an SSL certificate for free.

Offers Vital Resources & Customer Support

There are plenty of ways to learn how to use Webflow, including Webflow University, the company blog, and community forums.

Most importantly, though, if you ever have any questions, the customer support team is always happy to help. You can also find helpful tutorials on the Flux YouTube channel.

Cons Of Webflow

Webflow lags when it comes to the following.

Creating A Blog Is a Complicated Process

Webflow isn't like other platforms in that it requires more time to get a blog up and running. It's the polar opposite. To start, you'll need to pick a CMS template from Webflow's CMS panel to gain access to on-page editing.

This solely gives you access to the blog feed. Edits to the actual blog entries still necessitate several additional operations.

All of your posts are pulled from your CMS collections, but they must be restyled using only a rich text field and class adjustments.

Webflow is Costly

In short, Webflow is more expensive than Wix. You can build your website for free on both platforms, but the amount you'll spend to keep your Webflow site running depends entirely on what features you need.

Webflow Can Get Complex

Webflow is one of the most popular website creation platforms on the internet today. The major drawback is that it might get tough fast for non-web designers and developers.

Especially for those who don't have any web design/development experience.

Pros & Cons Of Wix

Below, we have jotted down the pros and cons of the second website builder in consideration, Wix.

Pros Of Wix

Time to know about the good things about this popular tool for website design and building.

Wix Offers A Drag And Drop Interface

You have complete design flexibility with the Wix drag-and-drop editor. With Wix's drag-and-drop editor, you may relocate elements on your site wherever you want.

The elements are all editable. To ensure that it looks perfect, resize, change colours, rotate, and align them as necessary.

Then choose from a variety of intuitive tools and built-in features to create a professional online presence. The drag-and-drop editor truly makes a difference when it comes to web design.

Wix Offers An App Market

The Wix App Market consists of over 300 web apps that are free to use, mobile-optimized, and can be added to your site with only a few clicks.

These apps will enhance your website and grow your business significantly.

The Wix ADI (Artificial Design Intelligence)

Wix ADI (Artificial Design Intelligence) makes it easy and fun to design a website with no stress. It is one of the many advanced features offered by Wix.

Simply answer some questions, then watch as your custom site is generated before your eyes complete with content and images.

You can select from various design themes and colour palettes to get the perfect look for your brand.

Plus, you can always upload original photos and copies that represent who you are. This is truly a bonus for both professional web designers and beginners.

Wix Is Affordable

Wix offers a free version of the platform to enable you to try out all the features and determine which plan works best for you.

The website plans are perfect for businesses or eCommerce ventures.

Wix Video Hosting Feature

You may offer 30 minutes to 10 hours (or unlimited under the Business VP plan) of video hosting to showcase and stream your videos online, depending on which plan you pick.

Create libraries and sell, rent, or give subscriptions to your content.

Cons Of Wix

Well, no tool is perfect. Wix has the following cons that you should know.

Wix Is Not Suitable For Large Businesses

If you have a large website with a complex structure, Wix may not be the best solution for you. Additionally, since you can't export your content easily from Wix, it is better suited for individuals or small business owners.

Limited Optimization For Mobile Users

Mobile optimization is key in the website industry and something that Squarespace takes pride in. Their templates are known to be fully compatible with mobile devices. Wix also claims to have responsive templates, but this isn't always accurate.

There have been cases where odd things show up on a website when viewing it from a mobile device - which tends to happen frequently with most WYSIWIG editors.

No Website Export Feature

Another disadvantage of Wix is the inability to easily export and transfer your website's content. This is a big drawback when it comes to some tools for web development. Most website platforms, including Squarespace and WordPress, enable you to quickly export your content if you ever want to move to another platform. Wix does not include this feature, which might be a big problem for designers whose work demands growth.

If you're considering using Wix, be aware that it may take a significant amount of time and money to transfer your site's existing content.

Keep in mind that Wix is not ideal if you plan on regularly updating or changing your website.

The next step in settling the Webflow and Wix debate is to talk about these website builders in terms of the advanced features in web design. These features provide the foundations for web design and website functioning. We will be talking about each feature separately to help you develop a sound understanding.

Webflow Vs Wix - Customer Support

Whenever you invest money into a web design tool or web development platform, it is vital that you feel assured customer service will be available to assist you if any problems should occur. That is why we will be talking about the customer support offered by Webflow and Wix.

Wix Customer care

First, let us talk about Wix.

Wix's contact page offers 24/7 customer care in English with callback service. If you need support in other languages, Wix provides business hours support Monday through Friday including German, French, Hebrew, Japanese, Italian, Portuguese, Spanish and Russian.

Note that live chat is not an option for contacting Wix; your only methods are emailing or the callback service.

Webflow Customer Care

Webflow has a varied customer support system. When it comes to communicating with Webflow's customer service, the company's customer support staff is accessible Monday through Friday from 6 a.m. to 6 p.m. PT. They aim to respond within 24-48 business hours. Only emails or issues may be submitted through Webflow's customer care department.

You can also use Webflow's community area to ask for advice from other users. Alternatively, you may post on the community forum, where you may get advice from your peers.

If you want to go down the route of self-help, consult Webflow University.

Webflow Vs Wix - E-Commerce Features

Time to put the e-commerce features of Webflow and Wix under the microscope. This is very important for entrepreneurs who wish to create a website for online selling.

Webflow E-Commerce

Given that eCommerce functionality on Webflow is still relatively new, launching near the end of 2018, it has continued to evolve and update tools for online selling.

Therefore, if you're a brand wanting to present your products in an individualized way, look no further than Webflow e-commerce.

Both tangible and digital items can be sold on Webflow. You may also change shipping locations and restrictions, keep track of orders with delivery software, and use a variety of payment methods on your online store.

Wix E-Commerce

Wix eCommerce plans allow you to start taking customer payments through your website with just a few clicks.

Through Wix e-commerce features, you can sell physical, digital, and subscription products without limit and integrate your site closely with online marketplaces & social media platforms that people use regularly.

Peruse hundreds of online store templates.

In addition, display product prices in various currencies and languages.

Webflow Vs Wix - Web Design And Customization Features

Yet another important factor when talking about Wix and Webflow. This is another noteworthy distinction between Wix and Webflow is design and customization for web designers.

Let us begin with Webflow.

Webflow Web Design & Web Customization

With Webflow, you don't have to write code in order to use all of its features. Instead, the web design editor allows you access to a number of functions, such as your website's HTML and CSS code (which can be easily exported) and complete control over web page element placement.

In addition, 500+ customizable website templates are available, some free and some paid, and they're categorized by industry, features, and style.

The best thing is you will have a drag-and-drop editor in Webflow.

Wix Web Design & Customization

Wix's design customization features and ease of use complement each other because Wix's drag-and-drop editor forms the basis of its web design process.

With this drag=and-drop editor, you can add sections, galleries, images, videos, text, headings, and contact forms easily. You can also insert lists effortlessly as well as grid buttons.

Wix allows you to change each section's background and customize individual web elements. The media editor is also available for uploading, managing, and editing website images.

You are able to edit the brightness and contrast of pictures, as well as highlights and shadows, colour saturation, etc. Filters can be applied to photos, or they can be cropped to size.

Webflow Vs Wix - Search Engine Optimization (SEO)

SEO offerings are crucial. After all, it is all about ranking your site on the first web page. The website editor plays a good part in it. Let us see what Webflow and Wix has in room for us about SEO.

Webflow SEO

Webflow gives you greater control over your SEO than Wix. You can add URL slugs, meta titles, and meta descriptions, as well as image alt text to your web pages, like Wix does. It goes a step further by allowing you to define indexing criteria, SEO markup, redirects, and other features. It's also much simpler to automatically generate a sitemap whenever you publish your project.

We're big fans of Weflow, which is a powerful tool for automating and optimizing your website. With over 100 data centers around the world, clean and organized code, and a global CDN, it gives you complete control over how your site looks on mobile devices (which will help your SEO). All of which adds up to improve your search engine optimization game significantly.


Wix has an SEO tool (also known as the SEO wizard) built right in to the dashboard. This informs you of any steps that need to be taken to enhance your website's SEO.

Wix provides an array of tools that website owners may use to improve their sites' performance in the search engine results pages (SERPs). You can also change page descriptions, meta titles, add image descriptions, and manage 301 redirects.

Wix websites are also mobile-friendly, which is great for SEO. Finally, you may connect Google Analytics with Wix to obtain more SEO data and identify areas where your site might be improved.

Wix strives to make SEO easy by offering the most basic features you'll need. As a result, more complex SEO is more difficult. Wix, for example, does not automatically generate and submit a sitemap to search engines.

This allows search engines to have more information about your sites in order to properly rank them. If this is crucial to you, you'll need to build and submit your sitemap manually. Not only is this time-consuming, but it's also an enormous drain on your energy!

Webflow Vs Wix - Ease Of Using

To create a website through a website tool, we all wish for easy of use. That is why we are tapping into Webflow and Wix in terms of this important factor.


Webflow is a complex platform with many customization features that can be daunting for beginners.

Unlike Wix, you have greater control over the padding and margins on your website pages. You can also inspect the CSS code for each item you're modifying, and in general, each website element has a wider range of customization possibilities than Wix.

People experienced in web design will find that their past approaches to web development work well with Webflow's tools.


Wix is simply vital for beginners. Wix promises an user-friendly experience, and it certainly delivers. Wix's drag-and-drop website editor is easy to use. It enables you to choose the element you want, drag it with your cursor and drop it where you want it on the web page

To edit each web page component, click it to open Wix's customization options. The labels are straightforward, so you should be able to figure out how to use the editor even if you don't watch any of Wix's video guides.

Wix gives a help button beside most of its features. For example, if you want to change your text and aren't sure how, clicking the help button will take you straight to where you can find support documentation on that particular feature.

Wix also provides a built-in SEO tool. Yes, you guessed it; this is how to optimize your website for SEO. Simply follow the links to the relevant sections of your website and fill in the blanks as needed.

Webflow Vs Wix - The Ball Is In Your Court Now!

We made it! Now, we you have a clear image of these two powerful tools, Webflow and Wix. It is on you to make a decision. Both of these platforms have their merits and demerits. When comparing Wix and Webflow, it's apparent that they serve very distinct target audiences.

You'll have to choose between a simple design process or total control over your website design. If simplicity is your top concern, Wix is the way to go. Conversely, if full control over your website's design is more important for you, Webflow is the best option. We recommend trying out both of them. Each has a free trial period, so you can explore the features and decide which one is right for you.

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