November 14, 2021
3 minutes

Agency vs Freelancer for Web Design

Are you interested in creating a new website for your company? When creating a new website or updating an existing one, most businesses are unsure whether to hire a WordPress agency or a Webflow freelancer.

As a business owner, you need a solid online presence. However, merely owning a website will not help you reach your goals. The key to success online is having a user-friendly, visually appealing website and includes compelling content. In addition, to outperform your competition, you will need to employ SEO

It takes expertise, knowledge, and skill to create an effective website.

When it comes to website creation, you have two options:

  • Hire a web freelancer in London
  • Hire a web agency in London

Choosing the proper professional to create a website is a critical choice. To make the best selection, weigh the benefits and drawbacks of each alternative.

Advantages of Working With a Freelancer


One of the primary reasons a company may choose a freelancer over an agency to develop its website is cost. Freelance designers and developers can determine their fees.

As a result, the entire project cost may be lower than with a web agency. A freelancer is an excellent choice if your company is just getting started and requires a simple web presence.


Freelancers can choose their pricing as well as their schedules. This can have a favourable influence on the project's timetable.

When dealing with people, they may be able to commit all of their time to your project to complete it more quickly, whereas an agency would be handling several projects with varying deadlines.

A freelancer may take a more hands-on approach, depending on the agency or freelancer. Because they are your primary point of contact for the project, they may take a more personal approach.

Disadvantages of Working With a Freelancer

Although hiring a freelancer can be less expensive and more involved than employing a web design business, some drawbacks.


Working with a freelancer has the disadvantage that their skills and resources limit you.

Designing and creating a website is akin to building a house in that it necessitates a wide range of skills. You wouldn't expect the architect to perform the plumbing or the construction crew to help with the house's interior design.

Similarly, it is exceedingly improbable that you will find a single expert in online strategy, UX design, web development, and project management.

With an agency, you'll work on the website project as part of a team, and each team member will be an expert in one of these abilities.

Advantages of Working with a Webflow Agency vs. Freelance

Credibility & Support

A benefit of dealing with a web agency is that they often have tremendous respect in the community and a reputation to sustain.

When planning your next web project, keep in mind that your site will be a 24/7 representation of your company, so you'll want to get it right the first time.

When comparing agencies versus freelancers, it is usually simpler to see an agency's reliability in online evaluations, prior client work, and accolades. In contrast, a freelancer may not have easy access to that information.

In addition to trustworthiness, an agency will usually provide greater ongoing help. A freelancer is reliant on new projects and work.

Following the website's launch, it is usual for freelancers to be preoccupied with new projects, continuing support, and minor fixes that may be put to the back of the queue.

In contrast, an agency frequently has the resources and more extensive staff to address future requests quickly.

Disadvantages of Working With a Web Agency

Most Agency's Hire Freelancers & Extra Expenses

An agency must be the best since you're paying more, right?

Wrong. It would help if you considered why it costs more. For example, big agencies will have higher overhead costs to cover, such as office space.

And the truth is most agencies hire freelancers themselves.

For starters, using freelancers is less expensive in the long term. Freelance Webflow designers, for example, get compensated for their services. But that's all. They do not receive any of the perks that salaried and hourly employees do.

Also, when you sign a contract with a large agency, the people that give the sales pitch aren't necessarily your design and marketing team.

Are you looking to be just a number on an agency's roster, or do you want a Webflow designer that cares as much as you do about your goals and overall results?

When planning your next web project, keep in mind that your site will be a 24/7 representation of your company, so you'll want to get it right the first time.

Derrick Kityo is a London-based creative Webflow Expert with a strong design, development, and coding background.

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