Give projects a useful content structure
An agency website needs to explain its services and show the right evidence. Organise case studies, roles and approved assets so visitors can understand the work and editors can maintain it.
Agencies & PR
Agency website design with Webflow.
I build agency websites and content systems that keep up with changing services, projects and campaigns. My work spans Webflow launches, migrations and the day-to-day publishing work behind the public portfolio.
Design / Development / Content systems
Aura Ads
Webflow build, migration, Airtable & connected operations
Selected teams I have worked with
The page has a job to do
Make the work visible.
Keep publishing practical.
Connect the website to agency operations
A campaign or new project can affect forms, reused content and internal records. Agree a shared source and clear handoffs rather than adding another manual copy of the same information.
Selected work / Creative Balcony
A portfolio the team
can keep growing.
For Creative Balcony, I work on the Webflow build and refinement, case-study publishing and training for the team managing the website.
The CMS is structured around projects, services and case-study content. The handover matters alongside the build: editors need a practical way to add the next piece of work.
Make the connections useful
Less copying.
Better handoffs.
Bring the public portfolio, reusable content and lead handoff into a setup the agency can maintain.
Talk through your setupProject and service CMS
Structure roles, assets and case-study content into reusable templates with an agreed publishing review.
Explore website developmentAirtable and reused content
Scope a shared source for project information or operational records, with clear ownership for what reaches the website.
Explore Airtable + WebflowMigration and ongoing publishing
Map useful old pages, keep case-study links working and agree how future content and structural changes are handled.
Explore website migrationAn agency website publishing handover
Test how the next real case study or campaign gets from the team to the live website.
0 of 6 ready
Download checklist (CSV)No email needed. Download the blank planning sheet and open it in Excel or Google Sheets.
A practical starting point
Agency CMS and publishing handover matrix
Follow a new case study or campaign from approved material to a live page. Keep content fields, permissions and connected updates in the same record.
Completed fictional agency campaign example. Roles, records and URLs are illustrative, separate from Aura Ads or Creative Balcony operations.
Case-study scope
- Example content or field
- Client, work delivered and collaborator credit.
- Owner
- Project lead
- Handover check
- The wording accurately identifies the agency and delivery roles.
Assets and permission
- Example content or field
- Approved images, logo and quotation record.
- Owner
- Account or content owner
- Handover check
- An editor can find the publishable versions and their restrictions.
CMS entry
- Example content or field
- Project title, service links and page content.
- Owner
- Website editor
- Handover check
- Preview the complete page on a phone and check the intended project links.
Migration or campaign URL
- Example content or field
- Old path and matching new destination.
- Owner
- Website owner
- Handover check
- The actual old link reaches the agreed page, rather than an unrelated homepage.
Lead handoff
- Example content or field
- Campaign context and receiving team.
- Owner
- Marketing operations
- Handover check
- A fictional enquiry reaches the intended owner and records.
Use this with your team
- Choose a real upcoming case study or campaign rather than auditing every historical item at once.
- Replace the example fields and roles with your actual CMS, source records and review owners.
- Ask a cover editor to rehearse the update, then check links, enquiries and the live page together.
Google: site moves with URL changesUse a URL map and test actual redirects during a migration. This worksheet complements the detailed migration checklist linked on the page.
Before we get started
A few useful
questions.
Is this a service for agency-owned websites?
Yes. The examples show work on agencies’ own marketing sites, portfolios and connected operations. A partner delivery or white-label engagement can be discussed separately around its actual requirements.
What was your role at Aura Ads?
The work includes Webflow website build, content migration and redirects, followed by automation, Airtable and continuing platform support. It connects the public website with the agency’s operational needs.
Can our team publish new projects after launch?
Yes. Creative Balcony’s work includes case-study CMS structure and team training. We can scope templates and a review process around the kind of work your team publishes.
Can you work from an existing brand or supplied designs?
Yes. I can deliver development from agreed creative direction, design new pages within an existing system or take on a wider design and build scope. We make the responsibilities and credits clear at the start.
Your next chapter
Let’s make
it clearer.
Share the agency site, the projects you want to show and the publishing tasks that slow the team down. We can shape the build, CMS and handover around those needs.
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