A note for clients

Please check messages claiming to be from me

Someone is using a different email address to impersonate me and contact clients about supposed website updates and payments. Those messages are not from me.

Genuine emails from me only come from hello@derrick.dk. If you receive a request from another address, please do not act on it or make a payment. Contact me directly through this website to check first.

Contact me to verify
← All insights

Lead flow & measurement

n8n vs Zapier: which would I use for lead routing?
Interactive comparison

n8n vs Zapier: which would I use for lead routing?

Compare n8n and Zapier around one website enquiry. Try the failure lab, work out tasks versus executions and download the test pack.

What I mean by “marketing engineer”
Field note

What I mean by “marketing engineer”

The work I do between product marketing and engineering: building the page or flow, connecting the systems and checking what happens.

PostHog conversion tracking: what I’d measure first
Implementation guide

PostHog conversion tracking: what I’d measure first

A small event model and two views for tracking website enquiries in PostHog, with checks for errors, duplicates and lead quality.

HubSpot and Chili Piper: what happens after the form?
System teardown

HubSpot and Chili Piper: what happens after the form?

How a website enquiry moves into HubSpot, gets an owner and reaches booking, including the handoffs worth testing.