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Websites, apps and growth for Cambridge.

Web design, apps, CRO, SEO, maintenance and automation for Cambridge teams. Work directly with me to explain specialist products and research, develop useful apps and make evidence easier to find and maintain.

Trusted by teams doing serious work

  • Commons
  • Synnefa
  • Briink
  • LLInformatics
  • Be Indigo
  • UFODrive
  • Mirador
  • Unmind
  • Provenance

Precix

Website design · Webflow development · Research content and CMS

I designed and built Precix’s Webflow website around its mobility wearable, with product information, research evidence and clinical use cases. The content structure supports both professional and consumer audiences.

Ficus Health

Multilingual marketing website · Content system · Web development

For Ficus Health, I built a multilingual marketing website and content system for an AI documentation product used by clinical teams. The site gives specialist content a structure the team can maintain as the product develops.

Explain the technology. Keep the evidence clear.

For a Cambridge spinout or research-led product team, a visitor may need a plain-language overview while a specialist needs the supporting detail. We can give both a clear route through the site, with named owners for technical claims and content reviews.

Separate explanation from evidence

Introduce the product in accessible language, then link to the methods, research or application detail that supports it.

Keep publications and product pages organised

Plan distinct content types for research, applications and updates so a new publication does not require another page design.

Give each audience a useful next step

A potential partner, buyer and researcher may need different information. Make their routes and enquiry destinations clear.

Testimonials

What clients say about working together

"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"

Ben Leftley

Ben Leftley

Senior Delivery Manager · Unmind

"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."

Gerry White

Gerry White

Global Growth · Mirador

Mirador

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Carla Nassisi

Growth · Briink

Briink

"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."

Tim Sater

Tim Sater

Marketing Lead · Provenance

"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"

Liza Moiseeva

Liza Moiseeva

CMO · Commons

Commons

"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."

Marcus Vitelli

Marcus Vitelli

Brand Executive · Flexciton

Flexciton

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Read all 14 reviews

Websites, apps and ongoing improvement

All my services are available to Cambridge teams. Start with one focused improvement, a new build or ongoing support around the work you need to do.

Web design and development

Turn specialist products and research into a website that offers both a clear overview and supporting detail.

Web design and development

Web and mobile apps

Develop web and mobile apps, prototypes and internal tools around a useful product or research workflow.

App development

Conversion rate optimisation

Review product explanations and partner or customer enquiry routes, then plan changes and tests.

Conversion optimisation

SEO and content

Make useful evidence and applications readable and discoverable through content structure and technical SEO.

SEO and content

Website maintenance and support

Keep publications, product details and CMS content current, with scoped fixes and performance improvements.

Maintenance and management

Automation and integrations

Connect supported enquiry, content and operational tools, with agreed ownership and handling of the data.

Automation and integrations

A clear path from brief to delivery

  • Agree the audiences and claims

    Identify who needs to understand the product, which evidence is ready to publish and who signs off technical content.

  • Prototype the explanation

    Review the product story, diagrams and research links with real material before expanding the templates.

  • Check publishing and enquiries

    Test content entry, source links, mobile reading and the paths for partner or customer enquiries.

A few things you might ask

What services do you offer in Cambridge?

I offer web design and development, web and mobile apps, conversion rate optimisation (CRO), SEO and content, website maintenance, and automation and integrations. You can work with me on a new build, an existing website or app, or a focused improvement.

Are you based in Cambridge?

I’m based in London and deliver remotely. Cambridge teams work directly with me using shared previews, content reviews and an agreed list of decisions.

Can you work from research papers and technical documents?

Yes. I can help organise supplied material into website pages and supporting resources. Your subject experts remain responsible for checking scientific claims, references and permissions before publication.

Can we keep technical detail without overwhelming visitors?

Yes. We can start with a concise explanation and give specialists clear routes to applications, methodology and source material. Important content should remain readable on the website, with downloads available where useful.

Can different people review content before it goes live?

We can define a review process and choose CMS permissions around it. The exact approval features depend on the platform and plan, so I check those requirements before recommending the setup.

What affects the cost and launch date?

The main variables are page types, diagrams, content migration, languages, integrations and the time needed for expert review. I scope these with you before confirming a price and delivery plan.

Will the site include SEO?

The build can include metadata, canonical URLs, internal links, structured data and indexing checks. Content should answer specific product questions accurately; a schema block cannot replace evidence or guarantee search visibility.

Can our team update publications after launch?

Yes, where publication templates are in the agreed CMS scope. We test a real entry together and document the fields, source links and review responsibilities so your team can keep the content accurate.

Work directly with me

Tell me about your project

Share your website, app or product deck, the audiences you need to reach and the problem you want to solve.

I’m Derrick, an independent designer and developer based in London. I’ll review your enquiry myself and reply with questions or a clear next step.

Basketball on an outdoor courtAn aerial view of a green parkDerrick sitting by the waterfront

A few useful details

A rough overview is enough to get started.

I usually reply within two working days.