B2B Website Design

B2B websites have one job: generate qualified leads. I build sites that position your expertise, capture intent, and feed your CRM; so your sales team spends time closing, not prospecting.

Strategy

Why B2B websites are different; and why most agencies get them wrong

B2B buyers don't impulse-purchase. They research, compare, read case studies, and bring decisions to committee. Your website has to serve multiple stakeholders simultaneously: the technical evaluator reading your architecture page, the finance director scanning your pricing, the end user watching your product demo. Most agency websites are built for B2C psychology; emotional, visual, fast-decision. B2B needs depth: detailed service pages, case studies with real numbers, thought leadership that demonstrates industry knowledge, and clear paths to talk to a human.

For the platform that powers it all, see the Webflow developer overview.

Conversion

Lead generation that feeds your CRM, not just your inbox

A contact form is not a lead generation strategy. I build B2B sites with intent-based conversion paths: gated content for top-of-funnel (whitepapers, ROI calculators), consultation bookings for mid-funnel (Cal.com integration, automated qualification questions), and direct contact for bottom-of-funnel (phone, email, proposal request). Every conversion path feeds your CRM (HubSpot, Salesforce, Airtable) with the data your sales team needs: source, pages viewed, content downloaded, questions asked.

For the CRM integration layer, see Airtable + Webflow.

Content

Thought leadership that ranks and converts; the B2B content engine

In B2B, the blog is not a nice-to-have. It's the primary acquisition channel. Technical buyers search for solutions, not brands: "best ERP for manufacturing SMEs" not "SAP vs Oracle." I build content architectures that capture these long-tail searches with substantive, opinionated writing; not listicles. The CMS (Sanity, Webflow CMS) is structured so every article links to relevant service pages, case studies, and conversion points automatically. One well-researched article can generate qualified leads for years.

For scaling this approach, see programmatic Webflow.

Proof

B2B websites I've built: from startups to enterprise

Telecoms World: B2B conference platform processing £500K+ in delegate bookings annually. Mirador Local: Google Business Profile management platform serving multi-location enterprises. Eden Bloom: B2B floral supply platform connecting growers to retailers. Each project delivered measurable business results, not just visual design.

See the full portfolio at /websites.

B2B Process

B2B websites built for the long sales cycle; not the impulse buy.

  • Understand your buyer and sales process

    Stakeholder mapping, buyer journey, CRM integration points.

  • Design for trust and depth

    Case study architecture, thought leadership structure, conversion path design.

  • Build, integrate, and measure

    CRM-connected site, analytics instrumentation, lead tracking from day one.

Projects

Recent builds that deliver

View all projects
Creative coworking with TOSH Space — TOSH Space
Ficus Health: I Built the Site for a 120-Clinic AI Platform — Ficus Health
Full-service agency with Creative Balcony — Creative Balcony
Healthcare CX with Fresh Squeezed Ideas — Fresh Squeezed Ideas
Listing Monster AI e-commerce platform — Listing Monster
Powering Telecoms World Forms and CMS — Telecoms World
Paid social with Aura Ads — Ryan Walton
Clinical trials with WithPower — WithPower
DeskLodge coworking and meeting spaces — DeskLodge
Creative education with Glasgow School of Art — The Glasgow School of Arts
Secure payment solutions with FMpay — FMpay
Mirador Local Google Business Profile platform — Mirador Local
UK care management software with Log my Care — Log my Care
Climate action with Commons.earth — Sanchali Pal
Finance leaders community with Tech CFO — Cooper Parry
Precix mobility wearables — Precix
Testimonials

What clients say

"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."

Karin Young

Karin Young

Psychotherapist · Karin Counselling

Karin Counselling

"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"

Taita Ngetich

Taita Ngetich

CEO · Synnefa

Synnefa

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Carla Nassisi

Growth · Briink

Briink

"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."

Isabelle Krauze

Isabelle Krauze

UX Lead · LLInformatics

LLInformatics

"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."

Diana Donaldson

Diana Donaldson

CEO · Be Indigo

Be Indigo

"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"

Eliza Gerland

Eliza Gerland

Strategic Marketer · UFODrive

UFODrive

"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"

Liza Moiseeva

Liza Moiseeva

CMO · Commons

Commons

"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."

Marcus Vitelli

Marcus Vitelli

Brand Executive · Flexciton

Flexciton

"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."

Gerry White

Gerry White

Global Growth · Mirador

Mirador

"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."

Tim Sater

Tim Sater

Marketing Lead · Provenance

"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"

John Outwater

John Outwater

Data Visualization · Renoster

Renoster

"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"

Ben Leftley

Ben Leftley

Senior Delivery Manager · Unmind

"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"

Indra Basak

Indra Basak

Marketing · PreciX

PreciX

"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."

Miles Owen

Miles Owen

Head of Digital · FMpay

"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."

Karin Young

Karin Young

Psychotherapist · Karin Counselling

Karin Counselling

"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"

Taita Ngetich

Taita Ngetich

CEO · Synnefa

Synnefa

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Carla Nassisi

Growth · Briink

Briink

"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."

Isabelle Krauze

Isabelle Krauze

UX Lead · LLInformatics

LLInformatics

"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."

Diana Donaldson

Diana Donaldson

CEO · Be Indigo

Be Indigo

"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"

Eliza Gerland

Eliza Gerland

Strategic Marketer · UFODrive

UFODrive

"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"

Liza Moiseeva

Liza Moiseeva

CMO · Commons

Commons

"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."

Marcus Vitelli

Marcus Vitelli

Brand Executive · Flexciton

Flexciton

"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."

Gerry White

Gerry White

Global Growth · Mirador

Mirador

"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."

Tim Sater

Tim Sater

Marketing Lead · Provenance

"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"

John Outwater

John Outwater

Data Visualization · Renoster

Renoster

"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"

Ben Leftley

Ben Leftley

Senior Delivery Manager · Unmind

"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"

Indra Basak

Indra Basak

Marketing · PreciX

PreciX

"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."

Miles Owen

Miles Owen

Head of Digital · FMpay

"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."

Karin Young

Karin Young

Psychotherapist · Karin Counselling

Karin Counselling

"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"

Taita Ngetich

Taita Ngetich

CEO · Synnefa

Synnefa

"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."

Carla Nassisi

Carla Nassisi

Growth · Briink

Briink

"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."

Isabelle Krauze

Isabelle Krauze

UX Lead · LLInformatics

LLInformatics

"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."

Diana Donaldson

Diana Donaldson

CEO · Be Indigo

Be Indigo

"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"

Eliza Gerland

Eliza Gerland

Strategic Marketer · UFODrive

UFODrive

"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"

Liza Moiseeva

Liza Moiseeva

CMO · Commons

Commons

"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."

Marcus Vitelli

Marcus Vitelli

Brand Executive · Flexciton

Flexciton

"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."

Gerry White

Gerry White

Global Growth · Mirador

Mirador

"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."

Tim Sater

Tim Sater

Marketing Lead · Provenance

"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"

John Outwater

John Outwater

Data Visualization · Renoster

Renoster

"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"

Ben Leftley

Ben Leftley

Senior Delivery Manager · Unmind

"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"

Indra Basak

Indra Basak

Marketing · PreciX

PreciX

"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."

Miles Owen

Miles Owen

Head of Digital · FMpay

Need a website or system?

Let's talk about it

Need a website or system? Tell me about your project and I'll get back the same working day.

B2B Web Design FAQs

Common questions about B2B website design, lead generation, CRM integration, and content strategy.

B2B sites need depth over flash: detailed service pages, case studies, technical content, and multiple conversion paths for different buyer roles (technical, financial, end-user). The sales cycle is longer, so the site has to nurture, not just convert.

Yes. I connect forms, content downloads, and consultation bookings directly to your CRM so every lead carries context: source page, content viewed, questions asked. Your sales team sees the full journey before the first call.

A typical B2B site (15-30 pages, case studies, CRM integration, blog) ranges from £5,000-£12,000. Enterprise sites with complex integrations and multi-language support range higher. Fixed quote after discovery call.

I write technical and service page content based on your subject matter expertise. For blog content, I can either write it or structure your SME interviews into articles. The key: content that demonstrates industry knowledge, not generic marketing copy.

Technical launch: 6-10 weeks. Organic lead generation: 3-6 months as content ranks. Paid campaigns can drive leads from day one. The site is built for the long game; B2B SEO compounds over years, not weeks.

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