Website & app planning
Website brief template: an example you can edit
What to put in a website brief, with a fictional B2B example, an editable Word template and a browser builder.
Web app vs mobile app: which should you build first?
Choose between a browser app, PWA and mobile app using the job people need to do. Includes a decision tool, three examples and a test worksheet.
What good Webflow development services actually include
How I scope a Webflow build, from CMS structure and integrations to launch checks, with examples from Ficus Health and Telecoms World.
How much does a custom web app cost in the UK?
Use the planner to estimate a range for a custom web app, mobile app or MVP, then see which parts of the scope change the cost.
Webflow, Astro, Framer or Expo: how I choose
How I choose a platform around what needs building, who will maintain it and what changes after launch.
Website backlog template: deciding what to fix next
A free CSV for website and product requests, with sample rows and a weekly review to decide what deserves attention next.
Website maintenance costs: what are you paying for?
UK planning ranges for website maintenance and ongoing changes, with a calculator and a look at what each support model covers.
Website audit example: deciding what to fix first
How I turn website checks, search data and analytics into a short backlog, with a worked findings table you can copy.