Customer.io Webflow Integration
🌎Customer engagement platform for email, SMS, and push notifications based on behavior
Customer.io is a customer engagement platform that lets you send personalized emails, SMS, push notifications, and in-app messages based on how users interact with your product or website. Unlike traditional newsletter tools, Customer.io is built around event-driven messaging, meaning you trigger communications in response to specific actions a visitor takes on your Webflow site, such as signing up, viewing a pricing page, or abandoning a checkout flow.
To integrate Customer.io with Webflow, you first install the Customer.io JavaScript snippet in your Webflow site-wide custom code settings. This snippet tracks page views, form submissions, and custom events. For captured leads, use Zapier or Make to send Webflow form data to Customer.io as new profile attributes and events. You can also use Customer.ios REST API to sync Webflow CMS subscriber lists or trigger campaigns from server-side Webflow Logic flows.
A common use case is building an onboarding drip campaign for a Webflow SaaS site: when a user signs up via a Webflow form, Customer.io enrolls them in a sequence that sends a welcome email immediately, a feature tutorial two days later, and an upgrade prompt after a week. E-commerce sites on Webflow can trigger abandoned cart emails, while content publishers can send personalized newsletter digests based on which Webflow CMS categories a subscriber has browsed.
Recent builds that deliver
Clients I've helped ship better Webflow sites
"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."
Karin Young
Psychotherapist · Karin Counselling
"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"
Taita Ngetich
CEO · Synnefa
"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."
Carla Nassisi
Growth · Briink
"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."
Isabelle Krauze
UX Lead · LLInformatics
"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."
Diana Donaldson
CEO · Be Indigo
"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"
Eliza Gerland
Strategic Marketer · UFODrive
"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"
Liza Moiseeva
CMO · Commons
"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."
Marcus Vitelli
Brand Executive · Flexciton
"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."
Gerry White
Global Growth · Mirador
"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."
Tim Sater
Marketing Lead · Provenance
"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"
John Outwater
Data Visualization · Renoster
"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"
Ben Leftley
Senior Delivery Manager · Unmind
"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"
Indra Basak
Marketing · PreciX
"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."
Miles Owen
Head of Digital · FMpay
"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."
Karin Young
Psychotherapist · Karin Counselling
"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"
Taita Ngetich
CEO · Synnefa
"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."
Carla Nassisi
Growth · Briink
"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."
Isabelle Krauze
UX Lead · LLInformatics
"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."
Diana Donaldson
CEO · Be Indigo
"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"
Eliza Gerland
Strategic Marketer · UFODrive
"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"
Liza Moiseeva
CMO · Commons
"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."
Marcus Vitelli
Brand Executive · Flexciton
"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."
Gerry White
Global Growth · Mirador
"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."
Tim Sater
Marketing Lead · Provenance
"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"
John Outwater
Data Visualization · Renoster
"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"
Ben Leftley
Senior Delivery Manager · Unmind
"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"
Indra Basak
Marketing · PreciX
"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."
Miles Owen
Head of Digital · FMpay
"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."
Karin Young
Psychotherapist · Karin Counselling
"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"
Taita Ngetich
CEO · Synnefa
"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."
Carla Nassisi
Growth · Briink
"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."
Isabelle Krauze
UX Lead · LLInformatics
"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."
Diana Donaldson
CEO · Be Indigo
"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"
Eliza Gerland
Strategic Marketer · UFODrive
"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"
Liza Moiseeva
CMO · Commons
"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."
Marcus Vitelli
Brand Executive · Flexciton
"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."
Gerry White
Global Growth · Mirador
"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."
Tim Sater
Marketing Lead · Provenance
"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"
John Outwater
Data Visualization · Renoster
"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"
Ben Leftley
Senior Delivery Manager · Unmind
"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"
Indra Basak
Marketing · PreciX
"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."
Miles Owen
Head of Digital · FMpay
"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."
Karin Young
Psychotherapist · Karin Counselling
"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"
Taita Ngetich
CEO · Synnefa
"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."
Carla Nassisi
Growth · Briink
"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."
Isabelle Krauze
UX Lead · LLInformatics
"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."
Diana Donaldson
CEO · Be Indigo
"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"
Eliza Gerland
Strategic Marketer · UFODrive
"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"
Liza Moiseeva
CMO · Commons
"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."
Marcus Vitelli
Brand Executive · Flexciton
"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."
Gerry White
Global Growth · Mirador
"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."
Tim Sater
Marketing Lead · Provenance
"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"
John Outwater
Data Visualization · Renoster
"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"
Ben Leftley
Senior Delivery Manager · Unmind
"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"
Indra Basak
Marketing · PreciX
"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."
Miles Owen
Head of Digital · FMpay
Customer.io FAQs
Common questions about using Customer.io with Webflow.
In your Customer.io workspace, go to Settings > Workspace Settings > API Credentials and copy the JavaScript snippet for your site. In Webflow, open Site Settings > Custom Code and paste the snippet into the 'Before </body> tag' section. Save and publish your site, and Customer.io will begin tracking page views automatically.
Yes. You can use Zapier or Make to connect Webflow forms to Customer.io. When a visitor submits a form, the automation creates or updates a profile in Customer.io with the form field data. You can then set up Customer.io campaigns that trigger emails, SMS, or push notifications based on that profile data or the submission event itself.
Customer.io can work with Webflow Ecommerce through the JavaScript snippet and custom event tracking. Add custom tracking calls to your Webflow checkout and order confirmation pages to send purchase events. With these events, you can build post-purchase follow-up sequences, cross-sell campaigns, and win-back emails triggered by purchase behavior.
Export your subscribers from Webflow CMS as a CSV, then import them into Customer.io as profiles with a 'blog_subscriber' attribute. For ongoing sync, set up a Zapier or Make automation that watches for new Webflow form submissions or CMS items and creates or updates corresponding Customer.io profiles in real time.
Customer.io is event-driven rather than list-driven, which means you message users based on what they actually do on your Webflow site, not just which list they belong to. This enables more targeted campaigns like reaching out to users who viewed your pricing page but did not sign up, or sending a discount code after a user visits a specific product page multiple times.
Need Customer.io on your Webflow site?
I integrate tools like this for clients all the time. Talk to me about your setup.