Klaviyo Webflow Integration
🌎Klaviyo is a data-driven email and SMS marketing platform for e-commerce brands. It helps deliver targeted messages, track conversions, and build scalable customer relationships.
Klaviyo is a powerful marketing automation platform that combines email, SMS, and customer data into a unified engagement engine. For Webflow sites with e-commerce functionality, connecting Klaviyo transforms your marketing from batch-and-blast newsletters into individually tailored customer journeys driven by real behavioral data and purchase history.
The Webflow-Klaviyo integration typically operates through Klaviyo's JavaScript snippet embedded in your Webflow site's custom code area. Once installed, Klaviyo tracks page views, product views, add-to-cart events, and purchases — building rich customer profiles automatically. Combined with Webflow forms for email capture, every new subscriber enters a journey tailored to how they discovered your brand and what they have browsed.
Klaviyo's advanced segmentation engine lets you create hyper-targeted campaigns based on Webflow browsing behavior. Send abandoned cart emails triggered by Webflow e-commerce events, recommend products based on previously viewed CMS collection items, or create win-back flows for lapsed customers. The deep integration between your Webflow storefront and Klaviyo's automation platform gives you enterprise-grade marketing capabilities on a no-code website.
Recent builds that deliver
Clients I've helped ship better Webflow sites
"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."
Karin Young
Psychotherapist · Karin Counselling
"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"
Taita Ngetich
CEO · Synnefa
"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."
Carla Nassisi
Growth · Briink
"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."
Isabelle Krauze
UX Lead · LLInformatics
"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."
Diana Donaldson
CEO · Be Indigo
"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"
Eliza Gerland
Strategic Marketer · UFODrive
"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"
Liza Moiseeva
CMO · Commons
"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."
Marcus Vitelli
Brand Executive · Flexciton
"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."
Gerry White
Global Growth · Mirador
"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."
Tim Sater
Marketing Lead · Provenance
"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"
John Outwater
Data Visualization · Renoster
"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"
Ben Leftley
Senior Delivery Manager · Unmind
"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"
Indra Basak
Marketing · PreciX
"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."
Miles Owen
Head of Digital · FMpay
"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."
Karin Young
Psychotherapist · Karin Counselling
"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"
Taita Ngetich
CEO · Synnefa
"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."
Carla Nassisi
Growth · Briink
"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."
Isabelle Krauze
UX Lead · LLInformatics
"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."
Diana Donaldson
CEO · Be Indigo
"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"
Eliza Gerland
Strategic Marketer · UFODrive
"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"
Liza Moiseeva
CMO · Commons
"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."
Marcus Vitelli
Brand Executive · Flexciton
"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."
Gerry White
Global Growth · Mirador
"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."
Tim Sater
Marketing Lead · Provenance
"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"
John Outwater
Data Visualization · Renoster
"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"
Ben Leftley
Senior Delivery Manager · Unmind
"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"
Indra Basak
Marketing · PreciX
"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."
Miles Owen
Head of Digital · FMpay
"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."
Karin Young
Psychotherapist · Karin Counselling
"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"
Taita Ngetich
CEO · Synnefa
"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."
Carla Nassisi
Growth · Briink
"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."
Isabelle Krauze
UX Lead · LLInformatics
"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."
Diana Donaldson
CEO · Be Indigo
"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"
Eliza Gerland
Strategic Marketer · UFODrive
"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"
Liza Moiseeva
CMO · Commons
"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."
Marcus Vitelli
Brand Executive · Flexciton
"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."
Gerry White
Global Growth · Mirador
"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."
Tim Sater
Marketing Lead · Provenance
"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"
John Outwater
Data Visualization · Renoster
"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"
Ben Leftley
Senior Delivery Manager · Unmind
"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"
Indra Basak
Marketing · PreciX
"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."
Miles Owen
Head of Digital · FMpay
"As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops."
Karin Young
Psychotherapist · Karin Counselling
"Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!"
Taita Ngetich
CEO · Synnefa
"Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups."
Carla Nassisi
Growth · Briink
"It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it."
Isabelle Krauze
UX Lead · LLInformatics
"Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again."
Diana Donaldson
CEO · Be Indigo
"Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!"
Eliza Gerland
Strategic Marketer · UFODrive
"Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!"
Liza Moiseeva
CMO · Commons
"Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend."
Marcus Vitelli
Brand Executive · Flexciton
"Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project."
Gerry White
Global Growth · Mirador
"Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website."
Tim Sater
Marketing Lead · Provenance
"Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!"
John Outwater
Data Visualization · Renoster
"Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!"
Ben Leftley
Senior Delivery Manager · Unmind
"It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)"
Indra Basak
Marketing · PreciX
"Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations."
Miles Owen
Head of Digital · FMpay
Klaviyo FAQs
Common questions about using Klaviyo with Webflow.
Copy your Klaviyo site tracking snippet from your Klaviyo account settings and paste it into your Webflow site's custom code section — specifically in the 'Before body tag' area. This installs the Klaviyo JavaScript library on every page, enabling visitor tracking, form connections, and e-commerce event capture across your entire Webflow site.
Yes, if your Webflow site uses Webflow Ecommerce, Klaviyo can track key events like product views, add-to-cart actions, and purchases through its JavaScript API. For sites using third-party e-commerce solutions like Shopify buy buttons or Foxy.io, you may need to add additional Klaviyo event tracking code to capture these interactions accurately.
Klaviyo provides embeddable signup forms that work natively on Webflow through the HTML embed element. You can also connect Webflow's native forms to Klaviyo through Zapier, Make, or a custom API integration that sends form data to Klaviyo's list and profile API. This gives you complete design control over your forms while still capturing subscribers into Klaviyo.
Klaviyo builds rich customer profiles automatically using site tracking data. You can segment audiences based on pages visited, products viewed, purchase history, email engagement, and any custom properties you send. For example, create a segment of visitors who viewed a specific CMS collection item but did not purchase, then target them with a related product recommendation.
Klaviyo offers a free plan for up to 250 active profiles and 500 monthly email sends, which is ideal for testing the Webflow integration before committing. The free tier includes most core features including email templates, forms, segmentation, and basic analytics, so you can validate the integration thoroughly before upgrading.
Need Klaviyo on your Webflow site?
I integrate tools like this for clients all the time. Talk to me about your setup.