Zapier enables Webflow developers to automate workflows and connect their sites to thousands of apps without writing custom code, turning static sites into dynamic, integrated systems.
In a Webflow context, Zapier acts as a powerful middleware layer that bridges the gap between your site and external tools. Common use cases include automatically syncing form submissions to CRM platforms like HubSpot or Salesforce, triggering email sequences in Mailchimp or ConvertKit when new CMS items are published, or posting new blog entries to social media channels. For e-commerce projects, you can automate order notifications to Slack, update inventory in Google Sheets, or create customer records in Airtable. Zapier also excels at client handoff scenarios—agencies can set up automated reporting dashboards, backup CMS content to cloud storage, or trigger approval workflows when content changes occur.
Unlike native integrations that require API knowledge or custom development, Zapier's visual interface makes complex automations accessible to designers and non-technical users. The multi-step Zap functionality allows you to chain multiple actions together, creating sophisticated workflows that would otherwise require significant development time.
Ideal for freelancers and agencies looking to deliver more value without custom backend development, as well as e-commerce builders who need to connect Webflow to fulfillment and marketing tools.
Connect Zapier to Webflow by creating a Zap and selecting Webflow as your trigger or action app. Authenticate your Webflow account using an API key from your Webflow Account Settings. Once connected, you can automate workflows between Webflow and over 5,000+ other apps.
Zapier transforms Webflow into a powerful automation hub, enabling you to connect your site with thousands of apps without coding. Automate form submissions to your CRM, sync CMS content with external databases, trigger email campaigns, and create complex multi-step workflows that save hours of manual work.
Popular use cases include automatically adding form submissions to Google Sheets or your CRM, creating CMS items from external sources like Airtable or Notion, sending Slack notifications when orders are placed, syncing membership data, and connecting Webflow forms to email marketing platforms like Mailchimp or ConvertKit.
Yes, Zapier integrates fully with both Webflow forms and CMS collections. You can trigger Zaps from form submissions, create or update CMS items automatically, and even monitor collection changes. This makes it easy to build powerful automation workflows around your Webflow content and user interactions.
Webflow Developer, UK
I love to solve problems for start-ups & companies through great low-code webflow design & development. 🎉
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