MiddleLink enables Webflow developers to build custom API workflows visually, without backend code, keeping sensitive logic secure and separate from your front-end.

In a typical Webflow project, you might need to connect forms to CRMs, validate user input against external databases, process payments with custom logic, or sync data between multiple services—all without exposing API keys in client-side code. MiddleLink solves this by providing a drag-and-drop interface where you can chain API calls, add conditional logic, transform data, and handle errors, then trigger these workflows from your Webflow site via a single secure endpoint. This is particularly valuable for membership sites, advanced form submissions, e-commerce checkout customizations, or any scenario where you need to orchestrate multiple services (Airtable, Stripe, Mailchimp, etc.) in a specific sequence.

Unlike embedding API calls directly in Webflow's custom code—which exposes keys and limits complexity—or hiring a backend developer for simple integrations, MiddleLink gives designers and front-end developers the power to build sophisticated, secure workflows independently. It bridges the gap between no-code site building and backend logic without requiring Node.js knowledge or server management.

Ideal for freelancers and agencies building client projects that require secure API integrations and custom automation without maintaining backend infrastructure.