Wized brings advanced logic and backend functionality to Webflow without requiring custom code, enabling designers to build fully dynamic, data-driven web applications directly in the Webflow Designer.

With Wized, you can connect your Webflow site to external databases like Airtable, Supabase, or any REST API, transforming static pages into interactive dashboards, member portals, or SaaS interfaces. The plugin handles user authentication and login flows natively, so you can create gated content, personalized user experiences, and multi-tier membership sites without relying on third-party membership platforms. It also supports payment integrations, conditional logic, and dynamic content rendering based on user actions or API responses—making it possible to build tools like booking systems, inventory trackers, or client portals entirely within Webflow.

Unlike Webflow's native CMS, which is limited to static collections, Wized enables real-time data updates and complex interactions that respond to user input or external triggers. This makes it a strong alternative to tools like Memberstack or Zapier for teams that need more control over their logic layer. Wized is ideal for freelancers and agencies building custom web apps for clients, as well as no-code founders launching MVPs without a development team.