Webflow Integration
🌎PostHog is an open-source analytics platform for tracking user interactions and product metrics. It helps teams refine features, analyze funnels, and reduce churn with actionable insights.
PostHog brings product-grade analytics to your Webflow site without the privacy concerns and vendor lock-in of traditional analytics platforms. As an open-source solution, PostHog can be self-hosted or used via their cloud, giving you full control over your data while providing deep insights into how visitors interact with your Webflow pages, forms, and conversion funnels.
The integration is straightforward: add PostHog's JavaScript snippet to your Webflow site's custom code, and you immediately get session recordings, heatmaps, funnel analysis, and event tracking. Unlike basic analytics that only show page views, PostHog reveals the full user journey, showing you exactly where visitors drop off, which CTAs they click, and how they navigate between your Webflow pages.
For Webflow sites used as marketing funnels or SaaS product pages, PostHog's feature flags and A/B testing capabilities are particularly powerful. You can test different Webflow page variants, track which converts better, and roll out winning designs without deploying code changes. Combined with cohort analysis, you can measure how design changes impact long-term user retention and conversion.
Need null on your Webflow site?
I integrate tools like this for clients all the time. Talk to me about your setup.