Microsoft Clarity gives Webflow developers a powerful, zero-cost way to visualize exactly how real users navigate and interact with their sites through heatmaps, session recordings, and behavioral insights.
Unlike paid alternatives such as Hotjar or FullStory, Clarity offers unlimited sessions and heatmaps at no cost, with no impact on site performance—a major advantage for freelancers and agencies managing multiple client sites. The dashboard is intuitive and requires no technical setup beyond the initial script installation.
Ideal for Webflow designers and developers who want to validate design decisions with real user data, optimize client sites post-launch, and deliver measurable UX improvements without adding to project budgets.
Add Microsoft Clarity to Webflow by inserting the tracking script into your site's custom code section in Project Settings. Create a free Clarity account, generate your tracking code, paste it into Webflow, and publish. Clarity begins collecting heatmaps and session recordings immediately.
Microsoft Clarity provides free, unlimited heatmaps and session recordings showing exactly how users interact with your Webflow site. Identify usability issues, understand user behavior, see where visitors click and scroll, and discover conversion bottlenecks—all with no data limits or subscription costs.
Watch real user sessions to identify UX problems, analyze heatmaps to understand content engagement, discover where users abandon forms or checkout flows, validate design decisions with actual behavior data, and optimize Webflow layouts based on how visitors actually use your site.
Yes, Microsoft Clarity is completely free with no usage limits, no credit card required, and no paid tiers. You get unlimited sessions, heatmaps, and recordings for any number of Webflow sites. It's a genuinely free tool backed by Microsoft for understanding user behavior.
Webflow Developer, UK
I love to solve problems for start-ups & companies through great low-code webflow design & development. 🎉
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