TinyPNG helps Webflow developers dramatically reduce image file sizes without visible quality loss, leading to faster page loads and better Core Web Vitals scores.

In Webflow projects, large image assets are one of the most common performance bottlenecks. TinyPNG's smart lossy compression algorithm can shrink PNG and JPEG files by 50–80% while maintaining visual fidelity, making it an essential preprocessing step before uploading images to Webflow's asset manager. This is particularly valuable when working with high-resolution hero images, product photography for e-commerce sites, or image-heavy portfolio pages where you need crisp visuals without sacrificing load times. By optimizing images before upload, you preserve Webflow's asset storage limits and ensure your sites remain snappy across all devices and connection speeds.

Unlike generic compression tools, TinyPNG uses intelligent techniques that selectively reduce colors and remove unnecessary metadata while preserving the details that matter most to human perception. The tool offers both a simple web interface for quick batch processing and an API for automated workflows—ideal for agencies managing multiple client sites or developers building custom asset pipelines.

Best for freelancers and agencies who prioritize site performance and need a reliable, repeatable image optimization workflow before deploying Webflow projects.